Comments on: Tammy Lenski brand identity design

By: David Airey

David Airey — Sun, 08 Nov 2009 16:12:11 +0000

Thanks very much, Nicole, Ian.

By: Nicole Ho

Nicole Ho — Thu, 05 Nov 2009 02:48:19 +0000

It was a pleasant surprise to chance upon your blog. I’ve just started out a small online shop and have always been bugged by the fact that I’ve not got a proper business card design & shop logo in place. I’m still in search of the perfect identity which represents me. So when I read your blog, it’s very interesting for me to see you develop these identities for individual or large organizations alike. I personally liked the clean & timeless designs which you do so well. And the layered effect on the crane appeals to me especially. It not only gives visual interest as a 2D design but comes across as strong yet gentle, which I believe conveys the message for Tammy’s business very well. Perfect execution! Love the whole design concept.

By: Ian

Ian — Wed, 07 Oct 2009 00:18:05 +0000

I would personally not have gone for the die cut idea, as I thought the card looked great without it. And with a hole in your card, it’s bound to catch on things, get ripped, torn, and then it really will just look like a card with a hole in it when the shape has been damaged.

It is a nice touch and a different design feature that not everyone opts for or even considers, but I prefare it without the die cut.

Sorry! (But I DO love the design of the crane, clean and crisp)

By: David Airey

David Airey — Wed, 22 Jul 2009 16:05:43 +0000

Glad you get some use out of my portfolio entries, Leslie. I hope everything turns out well with your new identity project.

By: Leslie

Leslie — Tue, 21 Jul 2009 14:23:07 +0000

Hi David, I stumbled upon your site while looking for inspiration for a new logo identity. I keep coming back to your logos and the explanations of how you reached the final design. This is invaluable information for me and hopefully all the rookie and veteran designers out there. Thank you for revealing that aspect of your design process. Wonderful work on all of your logos. The crane story does make for a much more powerful image. If you look close enough at anyone’s company, you will see a story in their branding. You captured Tammy’s very well.

By: David Airey

David Airey — Mon, 06 Jul 2009 11:14:22 +0000

I’m sure Tammy would appreciate that, Vanessa, given that she had a lot of input in the project. Thanks for letting us know.

By: Vanessa Tran

Vanessa Tran — Fri, 03 Jul 2009 15:29:58 +0000

Hi David,

Just thought I’d say that this is the first design process page that I’ve visited from your site (so far) and the work is sweet.

Believe it or not, your card design makes me want to create a mini crane and insert into the die-cut.

It also makes me want to travel to the US and meet Tammy Lenski personally.

Kudos on the logo and card design!

By: Sara

Sara — Thu, 27 Nov 2008 10:44:08 +0000

C o n g r a t u l a t i o n s ! ! !
I really think you are doing a great job. Thanks for being a great professional willing to exchange your valuable knowledge with all of us.

Regards from Barcelona :)
I wish you all the luck = et desitjo molta sort (CATALAN)

By: dan

dan — Wed, 26 Nov 2008 17:57:56 +0000

ESPECIALLY if you specialize in web design!

By: David Airey

David Airey — Wed, 26 Nov 2008 17:52:58 +0000

Keep it simple, mahesh, and easy to navigate. Let your work do the talking, unless of course you specialise in web design.