David Airey is an independent graphic designer working with companies of all sizes since 2005.

TalkTo

“TalkTo makes it possible to text any local business – as easily as you text your friends – and ensures that you can get a text response. Ask questions, book appointments, give feedback and more.”

I came up with four ideas for the Massachusetts-based startup.

TalkTo sketches

TalkTo brand identity

TalkTo brand identity

TalkTo brand identity

TalkTo brand identity

TalkTo brand identity

TalkTo brand identity

TalkTo brand identity

TalkTo brand identity

TalkTo brand identity

TalkTo brand identity

TalkTo brand identity

TalkTo brand identity

TalkTo brand identity

TalkTo brand identity

TalkTo brand identity

TalkTo brand identity

TalkTo brand identity

TalkTo brand identity

TalkTo brand identity

After review, option three (Simple) was chosen. Option four (Fitting) was almost the one, but feedback from beta users favoured Simple, and the rounded characters help to differentiate TalkTo from one of its biggest competitors.

Client comments

Stuart Levinson“You’re pretty awesome to work with. Incredibly organized, easy to communicate with, responsive with next iterations, and beautiful work.”
— STUART LEVINSON, CO-FOUNDER, TALKTO

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Other brand identity projects:

Rupp, a traditional Austrian cheese factory established in 1908
LeFLOW, a high-end fashion label in Paris
CampusIT, provides student information management solutions in the UK and Ireland
Virtulos, an all-in-one solution for instant messaging, cloud storage, and micro-payments
Asian Development Bank, dedicated to improving poverty in Asia and the Pacific
Feru, a Moscow-based fashion boutique
Digital Luxury Group, a Geneva-based online marketing agency
Berthier, a Tokyo-based interior design company
Profinity, a Pittsburgh-based asset management firm
Vissumo, a provider of next generation touchscreen technologies
Tunelinks, a startup music streaming website

All featured projects here: design portfolio.