i fell on your website two days ago and i am seriously totally hooked on it and on the two other sites you have… there is just way too much interesting info and i just cant stop reading. congrats!!!

when it comes to this logo i actually adore it:

1- the seahorse is soo cuteee and relaxing

2- the color is so soothing i like this shade of blue.

3- the simplicity of the font gives it a calmer attitude not like the serifed font in the second logo that is sort of more complicated.

it’s a great logo i suppose :) keep them up.

I didn’t try a colour option either side of the seahorse, but it could’ve made an interesting impression. I hope all’s well.

Really liked the logo. My favourite was the serif logo, which is strange as I prefer sans-serif fonts. Its nice to see someone designing a logo for a client wanting to portray elegance and using a font other than helvetica light or Avant Garde.

I am interested to know if you tried the seahorse splitting the circle with two shades of blue either side of it (like with the copy) and how that would look. Probably a little over-designed I imagine but I would like to have seen how that would look also. Great job anyways

I hope you do start that debate too. I’d love to know what some other brand gurus can add to your thoughts.

Denis makes a point: the company name should be written the way it is legally registered. But for start-ups, when there’s no legal registration in place, some branding guidelines need to be set.

To have two words united in the logo and then write them the same in the corporate documentation is already an industry standard. We could start an interesting debate and engage in the conversation some branding experts. :)
I think I’ll do it one of these days. Let’s see what conclusions we can draw at the end.

Regarding your question, I think it’s less important to have the printed name resemble the logo, as it is to be consistent. Take my logo for instance – it reads davidairey, but every time I mention my business in quotes, invoices etc. I show David Airey.

There are other well-known cases where two words are together, such as FeedBurner and FeedBlitz so one way or the other isn’t important, but consistency is.

What’s your take on it?

If they’re Stresswell Inc. then that’s what they ought to write.