This promotional packaging for Smirnoff Caipiroska by JWT Brasil caught my eye.

The bottles are sealed in a diagonally perforated foil that resembles the texture of the three fruit flavours — passion fruit, strawberry, and lime.

For a select mailing list, JWT sent the peelable bottles inside wooden produce crates.

The packaging did the rounds on design blogs a while back. I thought it worth a mention, too.

Great idea.

Via @Issue.