Ringtone, dialtone, Pantone
#1: What colour shall we make our new range of mobile phones?
#2: Hmmmm. Shall we use Pantone?
#1: Yes! What will we call the colour range?
#2: Hmmmm. Shall we use Pantone?
#1: Super! How will we market the new style?
#2: Hmmmm. Shall we use Pantone?
I found these over at Peter’s J-List side blog, which is a site about a westerner’s take on Japan. You can also view the Softbank product page for this range of phones here.
If you’re not familiar with PANTONE, it’s the international standard for colour communications, with each and every colour tone given a unique Pantone reference, helping enormously when dealing with clients and printers.
When it comes to mobile phones I’m happy with one that allows me to talk to someone else. Gimmicks never ‘float my boat’ so to speak. I enjoyed the presentation of these phones however, and kudos to the merchandising department for the eye-catching display.
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2 appreciated comments on “Ringtone, dialtone, Pantone”
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Great post! I love the way you draw from spatial intelligences and allow people to see their worlds through images and designs. We have a long way to go yet to investigate the brainpower waiting in the wings of spatial intelligence! You’ve opened the floodgates – as i see it – and with fun results for the thinker!
I like the pantone !