Earlier today I tweeted, “Name a brand you can visually identify without the logo.”
I’ve compiled a few visual clues from your suggestions.
Here are all of your replies.
Absolut, Target (@AnnLikesRed)
Macmillan, Waitrose (@stephenkelman)
Twitter, Converse, Vans (@jclin1)
Cath Kidston (@gray)
Goodyear Blimp, Geico (@duomark)
M&S, The Science Museum (@michaeldowell)
Starbucks, Red Bull (@thegighandle)
Easyjet, Paul Smith, Orange, Louis Vuitton (@leejdavies)
Ikea, ESPN (@uberryan)
Cleveland Browns (@BrandMooreArt)
Thanks very much, by the way. I linked to Twitter profiles for the first mention of each brand — many were repeated.
The list could include almost any brand name, depending on who you ask.
A little reminder that we need create more than just wordmarks and symbols.
Shapes, typefaces, colours, patterns, illustration, photography…
They can all play a part in a company’s brand identity.
Colour in branding, on davidairey.com
You could remove the logo and still know the brand, on LDL