Earlier on Twitter I asked you to name a brand you can visually identify without the logo. Here are a few visual clues from your suggestions.
Image credit: suitored.com
All your replies:
Absolut, Target (@AnnLikesRed)
Macmillan, Waitrose (@stephenkelman)
Twitter, Converse, Vans (@jclin1)
Cath Kidston (@gray)
Goodyear Blimp, Geico (@duomark)
M&S, The Science Museum (@michaeldowell)
Starbucks, Red Bull (@thegighandle)
Easyjet, Paul Smith, Orange, Louis Vuitton (@leejdavies)
Ikea, ESPN (@uberryan)
Cleveland Browns (@BrandMooreArt)
Thanks for answering. I linked to Twitter profiles for the first mention of each brand — many were repeated.
Depending on who you ask I suppose the list could include almost any brand name. A little reminder that we need create more than just wordmarks and symbols. Shapes, typefaces, colours, patterns, illustration, photography… they can all play a part in a company’s brand identity.