The Volkswagen advertising campaign of the 1960s and 70s is said to be the greatest and most influential ever created, acclaimed as “the campaign of the century” in the Millennium editions of Time Magazine and Advertising Age.
From left to right, DDB founders Ned Doyle, Maxwell Dane, Bill Bernbach (photo via Adweek)
First published in 1982, the book has been enlarged (364 pages) and updated for the 2014 edition by authors Alfredo Marcantonio, David Abbott, and John O’Driscoll. The original ads were before my time (like most things) so almost all of the campaign is new to me. It’s a brilliant book, full of wit, clever ideas, creative headlines, and great copy that seemingly set the standard for all advertising since.
Available from Merrell Publishers or here: