“How many people have to do a similar thing before it’s a trend?
“Aren’t most trends around permanently, like witty packaging or advertising?
“And if something is a trend, shouldn’t we avoid it, especially in branding?”
Which got me thinking, who decides what a trend is anyway? What does it take to create one? Could I do it, and if so, what would my trend be? Would I want to? Probably not. Although, perhaps if it had some kind of social or environmental benefit.
Maybe I could follow a trend where I only work with environmentally conscious design clients (is that one?). Perhaps finding steady stream of these clients isn’t viable. But then, if all us designers took the same stance… How would we do that?
Just thinking with type.