Comments on: Qualities to achieve in identity standards http://www.davidairey.com/qualities-in-identity-standards/ David is a graphic designer passionate about brand identity. Here's his portfolio and a wonderful community of 100K+ designers subscribed to his blog. Sat, 11 Feb 2012 23:16:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Phuong Kagan http://www.davidairey.com/qualities-in-identity-standards/comment-page-1/#comment-154411 Phuong Kagan Tue, 11 Oct 2011 15:44:37 +0000 http://www.davidairey.com/?p=1071#comment-154411 Hi David, I have been reading some guidelines for creating indentity. All the guidelines are very helpful, professional and dynamic. But to me honestly, it is still something that I cannot get right away. It is like when teacher tell me something and even I understand it but I cannot do the same as she said.....or may be I do not understand.....or may be I need to practice more everyday to understand deeply all what she said. As I have seen many times at your works, anything can be well done it is because of hard working (writing down the ideas, sketching..) . Understanding what client wants (not myself)-this is the hardest part I think. Making communication always be very helpful to get the common between desinger and clients. And of course, that makes your own identity. I love my job-a graphic design. I have worked with passion but I think it may be not enough to satisfy all my clients....I am feeling stuck and being confused now. What do I miss in my working's process? May be I still do not understand what I have been doing as much as I suppose to do. Do you think so, David? Would you please give me any advice? Hi David,
I have been reading some guidelines for creating indentity. All the guidelines are very helpful, professional and dynamic. But to me honestly, it is still something that I cannot get right away. It is like when teacher tell me something and even I understand it but I cannot do the same as she said…..or may be I do not understand…..or may be I need to practice more everyday to understand deeply all what she said.

As I have seen many times at your works, anything can be well done it is because of hard working (writing down the ideas, sketching..) . Understanding what client wants (not myself)-this is the hardest part I think. Making communication always be very helpful to get the common between desinger and clients. And of course, that makes your own identity.

I love my job-a graphic design. I have worked with passion but I think it may be not enough to satisfy all my clients….I am feeling stuck and being confused now. What do I miss in my working’s process? May be I still do not understand what I have been doing as much as I suppose to do. Do you think so, David? Would you please give me any advice?

]]> By: Amanda Vlahakis http://www.davidairey.com/qualities-in-identity-standards/comment-page-1/#comment-132041 Amanda Vlahakis Tue, 24 Aug 2010 17:05:43 +0000 http://www.davidairey.com/?p=1071#comment-132041 Having read a few identity guidelines (public sector are the worst), I have to say, I'd certainly appreciate less words and more visuals to get the point across as QUICKLY as possible. Nothing makes me more depressed than starting a project reading a 20 page document about something so simple to express such as: Use these font and these colours please. 20 pages?! Good Lord. Having read said 20 pages or worse ... I end up thinking... errm so 20 pages to just tell me use that font and those colours and make sure it's never any smaller than xx size. A bit of balance and flexibility is always appreciated yes from the designers standpoint of course :) Having read a few identity guidelines (public sector are the worst), I have to say, I’d certainly appreciate less words and more visuals to get the point across as QUICKLY as possible.

Nothing makes me more depressed than starting a project reading a 20 page document about something so simple to express such as: Use these font and these colours please. 20 pages?! Good Lord.

Having read said 20 pages or worse … I end up thinking… errm so 20 pages to just tell me use that font and those colours and make sure it’s never any smaller than xx size.

A bit of balance and flexibility is always appreciated yes from the designers standpoint of course :)

]]> By: Mark McCorkell http://www.davidairey.com/qualities-in-identity-standards/comment-page-1/#comment-131328 Mark McCorkell Fri, 30 Jul 2010 14:05:39 +0000 http://www.davidairey.com/?p=1071#comment-131328 I have never had to do a really complex, long guideline before except for when at University. I have only really needed to do simple, 1 or 2 page guidelines to give a general overview on how to use a logo. But I'm working on Identity stuff today, so this is quite interesting! I have never had to do a really complex, long guideline before except for when at University. I have only really needed to do simple, 1 or 2 page guidelines to give a general overview on how to use a logo.

But I’m working on Identity stuff today, so this is quite interesting!

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