Profinity Capital Management is a Pittsburgh-based start-up asset management company. Profinity’s managing director, Joseph Graziano, approached me to help create the company’s visual identity.
The design brief stipulated the need for a professional, stable, trustworthy appearance. One that was “cutting-edge, but not trendy.” The design needed to be simple, and without the use of “radical colours” in order to appeal to traditional investors.
View the portfolio entry here: Profinity Capital Management.