When it comes to client presentations, contextual imagery is key. The use of digital mock-ups allows your clients to visualize how their new brand identity will tie-in with the products they produce, the premises they occupy, the vehicles they drive, the clothes they wear.
Here are three resources for downloading contextual image templates.
The new kid on the block, PrestoVisual was launched in 2010. I asked the site owner what prompted the development.
“I guess it’s obvious that everyone uses the internet these days to source images for projects. The last few years has seen the rise of stock photography sites that cater for almost any situation — up to a point. I think that as budgets and deadlines have become tighter the stock image site has come into its own. My experience in the packaging design industry has shown me that there’s a fairly continuous need for imagery based on every-day objects, especially in the drinks sector. I’ve sold nearly 1,000 wine bottle renders on istockphoto over the past three years, which showed me there was a demand for these kind of images, and I thought ‘why not do my own site?’
“I had the dream of creating a virtual supermarket full of blank pack visuals that designers could call upon as and when projects demanded. I’ve launched the site with nearly 600 visuals — all created in my spare time, and I intend to keep adding more images when time allows.”
It’s more difficult to find the “right” image on Flickr, and you’ll need to be sure the photographer grants permission for use, but if you have the time, searching through the Flickr archives is an option.
I recommend using the advanced image search, and checking the box to find all photos tagged with the “creative commons” license.
Where do you find your contextual images?