Comments on: Poster design from Lippa Pearce http://www.davidairey.com/poster-design-from-lippa-pearce/ Graphic and logo designer based in Edinburgh, UK, with a passion for logo design. Fri, 04 Jul 2008 14:51:54 +0000 http://wordpress.org/?v=2.5.1 By: Tiago Figueiredo http://www.davidairey.com/poster-design-from-lippa-pearce/#comment-25300 Tiago Figueiredo Tue, 04 Sep 2007 18:16:58 +0000 http://www.davidairey.com/blog/poster-design-from-lippa-pearce/#comment-25300 Sometimes, an ONG's job (you can replace "an ONG's job" with "a poster's job") is not to offer hope or solution to problems, but to raise awareness of specific problems so that - hopefully - you and I put pressure on our governments. Ultimately, we are the ones who have the solution to problems like this, where an ONG can only push the issue into our foreminds... If you and I don't think about the issue (the poster's job) and shout about it (our responsibility) we can be certain that our governments won't do a thing about it either... Wars are very profitable business... Sometimes, an ONG’s job (you can replace “an ONG’s job” with “a poster’s job”) is not to offer hope or solution to problems, but to raise awareness of specific problems so that - hopefully - you and I put pressure on our governments. Ultimately, we are the ones who have the solution to problems like this, where an ONG can only push the issue into our foreminds… If you and I don’t think about the issue (the poster’s job) and shout about it (our responsibility) we can be certain that our governments won’t do a thing about it either… Wars are very profitable business…

]]> By: Ed Roach http://www.davidairey.com/poster-design-from-lippa-pearce/#comment-2209 Ed Roach Fri, 23 Mar 2007 14:52:22 +0000 http://www.davidairey.com/blog/poster-design-from-lippa-pearce/#comment-2209 I don't think you have to remember headlines for them to be effective. I just have to get it in the moment. let's face it we all have our favorites, but since we are in the business we are bias towards creative. We WILL remember an Ogilvy or George Lois. I think the public would be hard pressed to remember a headline from last week. You've got to hit them now with a message that isn't forgetable, provides a call to action and contact info. We're in the communications business. My favorite quote (author unknown) is: "It isn't good creative unless it sells." I don’t think you have to remember headlines for them to be effective. I just have to get it in the moment. let’s face it we all have our favorites, but since we are in the business we are bias towards creative. We WILL remember an Ogilvy or George Lois. I think the public would be hard pressed to remember a headline from last week. You’ve got to hit them now with a message that isn’t forgetable, provides a call to action and contact info. We’re in the communications business. My favorite quote (author unknown) is: “It isn’t good creative unless it sells.”

]]> By: lee newham http://www.davidairey.com/poster-design-from-lippa-pearce/#comment-2207 lee newham Fri, 23 Mar 2007 13:40:41 +0000 http://www.davidairey.com/blog/poster-design-from-lippa-pearce/#comment-2207 Of course there isnt a limit on the lengths if headline copy. But how many long headlines do you remember?* I think Bill Bernback got it right with 'lemon' for VW. *Actually I do remember one "at 70 mph all you hear is the ticking of the clock" for Rolly Royce, by Davild Ogilvy. And that wasn't cheesey! Of course there isnt a limit on the lengths if headline copy. But how many long headlines do you remember?*

I think Bill Bernback got it right with ‘lemon’ for VW.

*Actually I do remember one “at 70 mph all you hear is the ticking of the clock” for Rolly Royce, by Davild Ogilvy. And that wasn’t cheesey!

]]> By: Ed Roach http://www.davidairey.com/poster-design-from-lippa-pearce/#comment-2172 Ed Roach Fri, 23 Mar 2007 00:51:33 +0000 http://www.davidairey.com/blog/poster-design-from-lippa-pearce/#comment-2172 Why should the poster offer hope? BECAUSE if there is no hope what's the point. If the poster doesn't offer a solution then it's just editorial comment, and I don't think that is the intent - let's ask the author if they are listening. Also, I had no idea there were regulations for how long a headline could be. I've been a designer for 25 years and I've never heard that one. Ed Why should the poster offer hope? BECAUSE if there is no hope what’s the point. If the poster doesn’t offer a solution then it’s just editorial comment, and I don’t think that is the intent - let’s ask the author if they are listening.

Also, I had no idea there were regulations for how long a headline could be. I’ve been a designer for 25 years and I’ve never heard that one.

Ed

]]> By: Lee Newham http://www.davidairey.com/poster-design-from-lippa-pearce/#comment-2164 Lee Newham Thu, 22 Mar 2007 23:16:52 +0000 http://www.davidairey.com/blog/poster-design-from-lippa-pearce/#comment-2164 It's a good poster and a nice observation. It is emotive as it feels quite brutal. Why should the poster offer hope? “Robbing the world’s children of their childhood one gun at a time." is incredibly cheesy and is far too long for a headline. It's a kid with a massive gun. An infact. It says it all. I haven't seen much from Dominick and co for a while, I ope they get on OK at Pentagram, its a tough place to be and very expensive for companies once they join. best of luck to them. They did a great packs for wart remover for bots years ago that's in a smile in the mind..have a look in that book for some great ideas and some more work by LP. It’s a good poster and a nice observation. It is emotive as it feels quite brutal. Why should the poster offer hope? “Robbing the world’s children of their childhood one gun at a time.” is incredibly cheesy and is far too long for a headline.

It’s a kid with a massive gun. An infact. It says it all. I haven’t seen much from Dominick and co for a while, I ope they get on OK at Pentagram, its a tough place to be and very expensive for companies once they join. best of luck to them.

They did a great packs for wart remover for bots years ago that’s in a smile in the mind..have a look in that book for some great ideas and some more work by LP.

]]> By: David Airey http://www.davidairey.com/poster-design-from-lippa-pearce/#comment-1752 David Airey Thu, 15 Mar 2007 14:54:22 +0000 http://www.davidairey.com/blog/poster-design-from-lippa-pearce/#comment-1752 I see your point Ed. You know, sometimes I get caught up too much in appearance, putting effectiveness second. It's something I'm working on. I see your point Ed.

You know, sometimes I get caught up too much in appearance, putting effectiveness second.

It’s something I’m working on.

]]> By: Ed Roach http://www.davidairey.com/poster-design-from-lippa-pearce/#comment-1750 Ed Roach Thu, 15 Mar 2007 14:46:00 +0000 http://www.davidairey.com/blog/poster-design-from-lippa-pearce/#comment-1750 If the headline is big enough to read from a distance then what chance does the real message have in the mice type? At least have the organization identity big enough so that if all you see is that , the photo and the line then at there is some connection. The design makes it very difficult to get the message and so it fails as a communication piece from my perspective. It just provokes thought but offers no hope. If the headline is big enough to read from a distance then what chance does the real message have in the mice type? At least have the organization identity big enough so that if all you see is that , the photo and the line then at there is some connection. The design makes it very difficult to get the message and so it fails as a communication piece from my perspective. It just provokes thought but offers no hope.

]]> By: David Airey http://www.davidairey.com/poster-design-from-lippa-pearce/#comment-1745 David Airey Thu, 15 Mar 2007 10:51:45 +0000 http://www.davidairey.com/blog/poster-design-from-lippa-pearce/#comment-1745 Ed, I think the main text has to be large to draw people in towards the text in the lower right, which is why a single word works for me. It can be large enough to read from distance. It's a good phrase from webduck, and it'd be interesting to see a what other ideas Lippa Pearce had for this. Still, I do really enjoy the design. Ed, I think the main text has to be large to draw people in towards the text in the lower right, which is why a single word works for me. It can be large enough to read from distance.

It’s a good phrase from webduck, and it’d be interesting to see a what other ideas Lippa Pearce had for this. Still, I do really enjoy the design.

]]> By: Ed Roach http://www.davidairey.com/poster-design-from-lippa-pearce/#comment-1664 Ed Roach Wed, 14 Mar 2007 02:11:09 +0000 http://www.davidairey.com/blog/poster-design-from-lippa-pearce/#comment-1664 Maybe it's me, but I think it is clever for clever's sake. It didn't connect on an emotional level with me. Just clever. I think Webduck's comment, "Robbing the world’s children of their childhood one gun at a time." would make a more complelling headline. Ed Maybe it’s me, but I think it is clever for clever’s sake. It didn’t connect on an emotional level with me. Just clever.

I think Webduck’s comment, “Robbing the world’s children of their childhood one gun at a time.” would make a more complelling headline.

Ed

]]> By: David Airey http://www.davidairey.com/poster-design-from-lippa-pearce/#comment-1415 David Airey Wed, 07 Mar 2007 16:16:06 +0000 http://www.davidairey.com/blog/poster-design-from-lippa-pearce/#comment-1415 Hi James, thanks for stopping by. It was me who wanted to know what text was in the lower right corner. I made the post. Hi James, thanks for stopping by. It was me who wanted to know what text was in the lower right corner. I made the post.

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