Pharma ads from decades past

There’s an intersting collection of pharamceutical print ads from the 50s, 60s and 70s over at ex-novo’s Espacios publicitarios album.
I’m just showing one example here. The typography could be improved upon but I think you’ll agree that it’s a nice idea.
Some of the photography uploaded to the same Flickr account is stunning.
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Nice find. Funny you mention the type, I’m noticing a re-homogenization of styles again in print. Seems this is the new student style in typography.
Nice find.
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