Comments on: Personal logo design sketches

By: David Airey

David Airey — Fri, 17 Oct 2008 10:54:05 +0000

Thanks very much, Hector.

I had a bit of an awkward stance in #72.

By: Hector

Hector — Tue, 14 Oct 2008 19:00:30 +0000

I love #72. It’s amazingly creative..!

By: Hieu

Hieu — Tue, 29 Jan 2008 03:40:21 +0000

Hey David, I just saw this logo http://www.doshdosh.com which uses the same typeface as yours.

By: David Airey

David Airey — Thu, 15 Nov 2007 19:53:57 +0000

That’s interesting, Karly, and thanks for conducting a little research for me. It’s funny, I’ve become so familiar with it that I can’t imagine not being able to read it, but then I’m not my target market. ;)

You’re right that my logo always appears near my name, and when I’m handing a business card to someone, they know my name before receiving it, so perhaps that’s why you’re the first to mention the legibility issue.

This reminds of the ‘eight’ logo I featured a while back. That name might not be apparent at first glance either.

By: Karly

Karly — Thu, 15 Nov 2007 18:55:54 +0000

I hesitate to say your logo suffers. It has a very appealing look and feel but I realize I already know what it says, so the shapes work for me. However, I printed your logo, showed it to one of my coworkers and asked her to read it for me. She said, “Hmmm, I don’t know if I can, but I’ll try.” She looked at it for another minute and said, “I got nothing. It’s nice to look at, but I don’t know what it says.”

If your logo always appears near your name, I think you won’t have a problem. For example, your business card has your name in your web address.

I wonder if loosening the kerning a little could help people decipher the letter forms and give your name a little more air. I’m not sure if that would actually help the legibility though.

I hope this helps more than frustrates you.

By: David Airey

David Airey — Thu, 15 Nov 2007 11:14:23 +0000

Hi Karly,

The general public want it to be simple, and easy to read. Legibility is key. Do you think my logo suffers?

My business card isn’t reversed, as I like promotional material to be clean, and white.

By: Karly

Karly — Wed, 14 Nov 2007 18:43:37 +0000

I really enjoy your final design. I like the shapes of the letters, but I get a little concerned when logos are hard to read. I wonder if the general public is willing to work that hard or if it is something that you have to be a designer to appreciate?

Do you always reverse out your logo?

By: David Airey :: Graphic Designer

David Airey :: Graphic Designer — Thu, 18 Oct 2007 20:08:22 +0000

Thanks Sacha!

Unfortunately I’ve been made aware of the Digital Angel comparison before, but I appreciate you letting me know again.

Simplicity is definitely the way forward.

By: Sacha

Sacha — Thu, 18 Oct 2007 19:23:21 +0000

I love your logos, lot of good ideas here !

I was struck by how similar it was to the “digital angel” logo (L3, scroll down a bit), which I really like too:

http://www.artgraphics.ru/best/2006/best2006.html

Anyway I think you were right to select a simple logo and not one of the more busy versions.

By: David Airey :: Graphic Designer

David Airey :: Graphic Designer — Thu, 20 Sep 2007 07:40:27 +0000

Hi Donna,

Thanks for the compliment! That’s interesting how you remembered me by the cow / dairy sketches. I’ve been thinking of testing how memorable my current logo is, just last night actually, so you might’ve prompted me to do it sooner rather than later.

All the best.