Paula Scher on pro bono

“That’s why pro bono work is great. You choose to do it, and if you’re choosing to do it to grow your own work, your deal is essentially that you’re not going to collaborate. You’re going to do the job the way you think the job is gonna be done.”

Paula Scher world mapPhoto by John Madere.

I agree. Pro bono’s a swap. You give up your fee, and the client gives up the ability to ask for changes. It’s good for both sides. The client gets free use of work that you want in your portfolio — work that persuades others to pay you.

Paula Scher on why and when it’s worth working for free.

Here’s a good example of when pro bono design pays off (in the archives).

And The Great Discontent interview with Paula Scher is an interesting read.

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