A brand identity designer working with clients across the globe. Get in touch if you want to hire me, or if there's something you think I can help with.


Logo inspiration from mis-i-pile

Logo inspiration

Normally when I need inspiration to design I’ll head outdoors with a book and climb Arthur’s Seat. However, if you don’t have the time or if the weather is miserable you could do worse than to take a look at this logo portfolio for some inspiration.

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The Apprentice termination letter

the apprentice advert

To promote the new series of “The Apprentice” to white-collar workers – the main target audience for the program – the agency obtained staff lists from numerous companies and sent out bogus termination letters that were personalised and hand delivered.

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Leo Burnett blood donation

Leo Burnett advert

National University Hospital Blood Donation Centre: Lifeline

The grey text reads, “Our blood bank will soon be dry. Please donate. Call us at 6772 5356.”

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Design guide for print

300dpi

I’ve learned that by streamlining the prepress process I am able to pass significant savings onto my clients. My prepress guidelines let me bypass common mistakes made when digital artwork is prepared for print.

Here I show how you can save money when printing.

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Top 12 advertising mistakes to avoid

homer simpson doh

You’ve spent a ton of money advertising in lots of different media, but it doesn’t seem like you have much to show for it. How can you uncover what’s going wrong?

Here are some common advertising mistakes to avoid.

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