A brand identity designer working with clients across the globe. Get in touch if you want to hire me, or if there's something you think I can help with.


Wigan Little Theatre stationery

Wigan Little Theatre stationery

Very often the solution is in the problem.

Problem: design stationery for a small theatre.

Solution: make the stationery small.

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Your rubbish, their lives

scavenging

When things seem to be getting the better of you, take a moment to remember where you are. You have a roof over your head, water, food, clothes on your back.

This series of striking photographs shows the grim reality for thousands of people living in refuse sites across the globe.

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JWT get it wrong

horlicks advertisement jwt

Ford, HSBC, Unilever, Vodafone. Just some of the clients of JWT. You’d expect them to be at the top of their game, everytime. This ad (above) produced for the Junior Horlicks sub-brand tells us that even the big guns can waste your advertising spend.

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File preparation for commercial print

CMYK cube

The printer doesn’t have the fonts, the files don’t work, the paper you ordered isn’t made anymore and you forgot to add bleeds in your files, and when your head is reeling and you’re freaking out, they tell you they can’t possibly make your deadline.

Now what happens?

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IDBI Bank: Book

IDBI Bank book ad

This print ad caught my eye, for the IDBI Bank’s ‘education loans’.

It focuses your attention on the idea. Created by Bates Enterprise, Mumbai, India. Nice.

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