David Airey, graphic designer

Logo trademarking tips: A legal perspective

Toyota logo design

This guest post has been republished and edited with the kind permission of author Steve Baird, Chair Trademark & Brand Management with Winthrop & Weinstine Attorneys, Minneapolis, Minnesota.

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Creativity for a moving world

Moving Brands logo design

Moving Brands is an independent brand agency with offices in London, Tokyo, Zurich and San Francisco. This short movie is a timely piece that makes me think about my life in a technologically-driven world.

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The design pricing formula

money roll bank notes
Money roll photo by Gnerk

Pricing is a task a lot of designers struggle with, and I’m regularly asked how I work it out. As much as I want to, I can’t tell you what you should be charging, and the design pricing formula explains why.

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AIGA President Debbie Millman on spec work

AIGA book cover by Paul Rand

Cat Wentworth, the Bangkok-based force behind NO!SPEC, has conducted an excellent interview with newly-appointed AIGA President Debbie Millman. Here are a couple of choice quotes.

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Hiring a designer: a client’s perspective

train tracks splitting

Here follows a guest post by Aditya Mahesh of AMBeat.com, a blog offering resources for entrepreneurs — advice, start-up profiles, interviews, news analysis, and more.

Now I’ve never been a graphic designer (my background’s in copywriting), but by hiring designers on numerous occasions I’ve gained insights from the customer-side that will help you satisfy your own clients. The following tips will help you keep your customers coming back.

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