When I became self-employed, I mainly targeted the Scottish market.
Three years on, my logo design business is international, and just yesterday I began working with my first Japanese client – something I’d never have contemplated back in 2005. Throughout my short time of going it alone, I’ve learnt about online marketing, and here I share with you the importance of keywords within domain names.
From time-to-time I’ll roundup interesting creative resources and articles. Here follows 7 snippets, with links to other creative blogs and websites.
Inside this month’s issue of Digital Arts is a feature about logo design.
I was interviewed, with Jerry Kuyper, and we discussed when logos fail.
Image copyright: Becca Fatora
Ask any designer if they’re 100% satisfied with their work, and, whether openly admitted or not, there’s a very high chance of a negative response. That’s not to say their designs aren’t successful. Far from it. The statement refers more to the bane of any designers life – being overly critical – especially when designing for their own self-promotion.
In this article I share thoughts about my online appearance, feature blog designs that appeal to me, and detail the most important factors to consider for your own website design.
Many hands make light work. John Heywood (1497–1580)
What do you do when a potential client asks for a service you can’t provide? Do you apologise and send them on their way, or do you refer them to a trustworthy contact who can help?
I often receive work requests that I either don’t have the skills for, or am too busy to work to the set deadline. That’s when I call on one of the talented designers / programmers / marketers / copywriters etc. I’ve come to know.
However, what happens when these people are also too busy, or the project is outwith their own skillset?