
Picture this. You’re the employee who’s responsible for hiring a design agency. Your company’s corporate identity is in need of a re-vamp but it’s nearing the end of the financial year, so the budget is already stretched (the standard scenario).
You’re in a boardroom meeting and you propose the idea of holding a design contest, where you receive a ton of variations, and only the winning designer gets paid. Isn’t that a great idea?
Well, here are just two very important points you need to consider before going ahead.
→ Continue reading Logo design contests are bad for business
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