A brand identity designer working with clients across the globe. Get in touch if you want to hire me, or if there's something you think I can help with.


What’s your favourite graphic design book?

Bob Gill design book

I’m regularly asked to recommend graphic design books. But you know more than I do, so here, my readers share some of their favourites in the blog post and in the comment thread.

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Logo design for StressWell

stresswell logo design black and white

I was recently approached to design a brand-identity logo for StressWell™, for use in web and print-based promotional materials.

StressWell™ is a holistic stress management and wellness program, and my client wished to include a seahorse visual in the final logo design. The rationale for the seahorse inclusion is as follows:

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davidairey.com gets a new look

water drops

Ever since I started publishing articles on this blog, I knew I had to launch my own WordPress theme, rather than using a modified version of someone elses. There will no doubt be some bugs and tweaks in the coming weeks, especially as this is my first ever custom WordPress theme design.

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One vital addition to any monetized blog

IDBI Bank advertisement

If you’re like me, you’ll be passionate about the subject you write about, caring less about any monetary gain and more about a genuine interest in the topic.

You’ll also want to cover the costs of your web hosting, and might place a few relevant ads across your site / blog (you can see how I do this in my right sidebar, under the ‘featured sites’ heading).

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How to use cutouts in advertising

CVV ad cutout

Here are two clever print ads for the suicide prevention centre, CVV. The strapline reads, “Help yourself”.

Mer-chan sees these ideas as inspired by the excellent art of Peter Callesen.

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