I'm a graphic designer and writer in Northern Ireland. Welcome to my blog.

The imai house

imai house

Despite the mixed reviews I’ve read, there’s something about the imai house I find appealing.

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Mike Dempsey on “the graphic designer and ethics”

Fat Ronal McDonald graffiti

“A design ‘strategy’ is often little more than a plan of action to hoodwink customers.”

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“The button that keeps us on”

On button

But over time I learned how to choose clients more wisely…

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Context is key

Armani Exchange logo

A good lesson, from Chermayeff & Geismar’s 2011 book Identify.

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From the reader #23

Pejac Line

Pejac. My kind of artist.

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