I'm a graphic designer and writer in Northern Ireland. Welcome to my blog.

Mike Dempsey on “the graphic designer and ethics”

Fat Ronal McDonald graffiti

“A design ‘strategy’ is often little more than a plan of action to hoodwink customers.”

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“The button that keeps us on”

On button

But over time I learned how to choose clients more wisely…

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Context is key

Armani Exchange logo

A good lesson, from Chermayeff & Geismar’s 2011 book Identify.

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From the reader #23

Pejac Line

Pejac. My kind of artist.

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Responsive

Responsive design

I’ve been meaning to change to a responsive portfolio for quite a while.

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