A brand identity designer with clients around the world.
Ford, HSBC, Unilever, Vodafone. Just some of the clients of JWT. You’d expect them to be at the top of their game, everytime. This ad (above) produced for the Junior Horlicks sub-brand tells us that even the big guns can waste your advertising spend.
The printer doesn’t have the fonts, the files don’t work, the paper you ordered isn’t made anymore and you forgot to add bleeds in your files, and when your head is reeling and you’re freaking out, they tell you they can’t possibly make your deadline.
Now what happens?
This print ad caught my eye, for the IDBI Bank’s ‘education loans’.
It focuses your attention on the idea. Created by Bates Enterprise, Mumbai, India. Nice.
The Hartford Whalers logo still represents a simple idea, effectively executed.
