A brand identity designer with clients around the world.
Do you find it sad when you come across a blog full of extremely relevant info, only to find that there are no comments in sight? There appears to be no site activity except for that of the frantic article poster, thinking that the key to ‘getting their message out there’ is to post as often as possible. This isn’t to say that no-one visits. In fact the majority of your readers (90% according to this study) are lurkers i.e. read or observe but don’t contribute.
Nick Rice at Small Business Branding published 9 Branding Tips For Small Businesses.
There are some excellent points listed although I find myself having to disagree with his first point, in which he states the following…
The text in the upper right of the poster reads: “Tobacco is the third cause of death in Portugal. It’s a contagious habit. Ask the children of smoker parents.” The strapline at the foot reads: “It’s not just the life you lose, but what you lose in life.” This poster is one in a series [...]
Even though this print advert didn’t run (it’s the work of students at Miami Ad School), I think it’s a superb example of print advertising.
Are you interested in marketing? If you have something to sell, be it a product or service, then you should be.
