David Airey, graphic designer

Something old, something new…

wedding invite design

I asked Catherine if she liked the notes I’d been leaving for her all week (scattered about the house, telling her things I love about her). Of course she did, and she asked me if there’d be any more. I said, “Actually, there’s one here”, pulling another from my inside pocket.

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Imitation vs differentiation

red pencil

Starting a business isn’t easy. That’s a given. But when people have tread the path before you, it’s tempting to imitate. After all, if they’re successful, why not do it just like them and be successful too? Thing is, you’re not like the others. People don’t do business with you because you work like someone else. They choose you because of who you are.

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Northern Ireland’s designer twits

Twitter over capacity
Over capacity image by Mykl Roventine

Increasingly mentioned in the media, Twitter has replaced Delicious as my bookmarking tool of choice. I’m always interested in what local designers are up to, so here’s a “Top of the Twitter Design Charts” for Northern Ireland (be great to get a coffee / pint one weekend soon).

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Blogs, Mad about Design

Blogs, Mad about Design

Blogs, Mad about Design is a new book from maomao publications. It showcases screenshots and brief descriptions from more than 250 blogs that are, well, mad about design. Here’s a preview.

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Measuring the success, and failure, of branding

success and failure

With design, a failure is much easier to measure than a success. Especially when the cock-up costs your company tens of millions.

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