Comments on: Online marketing for logo designers

By: Andrew Keir

Andrew Keir — Wed, 22 Jul 2009 10:13:59 +0000

I love that your 8th search query is “beer in the evening”. Looking for a drinking buddy?

Ha.

By: David Airey

David Airey — Mon, 05 Nov 2007 08:56:15 +0000

Hi Jordan,

I’ve also seen some websites, where I’d consider the design to be under-par, do extremely well for themselves through marketing.

There’ll always be a need for web developers, so those who are first through the door of the client have a great advantage, whether their own website is stunning or not.

Thanks for stopping by.

By: Jordan

Jordan — Sat, 03 Nov 2007 19:58:43 +0000

Maybe it’s me but a lot of web designers seem disinterested in marketing themselves well. I don’t know if this is due to intimidation, lack of knowledge, or what. I’ve seen some crappy web designers market themselves well and do pretty dang good financially. I wish good web designers would stop being so stubborn.

By: David Airey :: Graphic Designer

David Airey :: Graphic Designer — Thu, 01 Nov 2007 14:15:19 +0000

Thanks Jermayn.

Not sure about adding SEO to the list, but I appreciate the sentiments.

By: Jermayn Parker

Jermayn Parker — Thu, 01 Nov 2007 01:40:46 +0000

Good points and vital for some basic seo tips and tricks :)

Soon you will be able to add SEO to your list of tools

By: David Airey :: Graphic Designer

David Airey :: Graphic Designer — Wed, 31 Oct 2007 13:18:10 +0000

Thanks Armen.

Good point about people not searching for me, but rather a logo designer. On the flip side, none of the other 1st page results for logo designer show an actual name, so it can help me stand out, and adds a little personality – hopefully. ;)

By: Armen

Armen — Wed, 31 Oct 2007 13:08:08 +0000

Yeah, I’m sure it wouldn’t make much difference (if any) anyway. But, I was just thinking, people who are searching aren’t looking for David Airey, they’re looking for a logo designer, so seeing logo designer first might have more impact.

Maybe not though. Keep testing, and keep learning.

By: David Airey :: Graphic Designer

David Airey :: Graphic Designer — Wed, 31 Oct 2007 12:44:51 +0000

Hi Leslie,

Again, sorry about your hard drive. Have you been able to recover anything from the nightmare?

I’ve not actually seen Google’s traffic estimator, but your description makes it seem like a useful tool (kind of like the keyword suggestion tool from Aaron’s SEObook).

I’m sure it’d be much better to be on the 1st page of Google results for logo design, rather than logo designer, and I’m currently languishing around page #5 for logo design. Still, I have patience.

Armen,

Kind of you to stumble this post. That’s very much appreciated. I’ve changed my site title to:

David Airey :: Graphic and Logo Designer

I’ll test that for a while and see if there’s any change. Your suggestion is a good one, although perhaps it’s better to keep my name at the forefront, as it ties in better with my personal logo?

By: Armen

Armen — Wed, 31 Oct 2007 11:55:04 +0000

Hey David,

Really interesting, and well thought out post (worthy of a Stumble me thinks).

I have to say, I think I might try out either, “Logo Designer : David Airey” or “Logo and Graphic Designer : David Airey”

Placing the key words first might add a little more focus.

By: Leslie Tane

Leslie Tane — Wed, 31 Oct 2007 03:46:49 +0000

Hey David,

I meant to comment on this, but you know how I’ve been spending my time lately (picking up the pieces of my destroyed hard drive. Sigh.)

Have you checked out Google’s traffic estimator (part of Ad Words, and still free) for suggestions for keywords with the most traffic? It’s pretty interesting. For example, Google has much more traffic going to logo design than to logo designer (like 5 times as much). It’s almost always antithetical to what I think the best search words are, but I realize that I’m searching as someone in the field, and the people who are (hopefully) looking for me (and you) aren’t using our terminology.