People deal with people, which is why publishing a blog can do wonders for your business. To show how you operate, and to express your thoughts via your blog connects you to visitors in a way that static websites (those with no interactivity) can’t. Allowing people to comment on your blog posts invites conversation, and can give a great insight into the personality of the author, their temperament, and how they communicate.
During the past 15 months, and through the short life of my blog, I’ve learned that blogs aren’t about control. Blogs are about transparency. They add a personal touch to your online presence, improving interaction with your audience.
Before I installed the Google custom search box (shown at the top-left of this page), I was using the standard WordPress search form. The WordPress search results are a lot less accurate, but there was one advantage — I could use the Search Meter plugin to track what specific queries people were searching my site for, and whether their searches brought relevant results. I discovered quite a number of people were searching for about David Airey, so it’s apparent that my readers want to know who is behind the blog they’re viewing.
Recently, a few kind people took it upon themselves to interview me for their own websites, and you can read these personal Q&A sessions through the links below.
I’m humbled that the interviewers in question (Jon, Helen and Vivien) wanted to feature me, and by way of thanks, I hope that one or two of you will follow these links to their websites.
Interview with David Airey — Graphic Designer and Blogger by Jon Phillips
DAVID AIREY: “The logo is… an identifier” by Helen Walker
The Naked Truth About David Airey by Vivien of Inspiration Bit
Some might say that I’ve been too transparent, because when I told you I was going on holiday for a month, no sooner had I left when a cyber criminal stole my domain name. On the flip-side, however, my transparency helped to restore my domain, so it really got me out of a bad situation.
In keeping with the nature of my online business, I’m inviting personal questions that you’d like me to answer in an upcoming article. If there’s something you want to know about me feel free to leave a question in the comments.
I have, in the past, divulged some personal insights here, such as a look at the face behind the blog, and I believe it’s a great way to build stronger relationships with you, the kind people who take time to read my articles and join in the discussion.
What are your thoughts?
- Do you think it’s better to be transparent, or do you prefer to keep a certain level of anonymity online? I’m sure you’ll forgive me for not telling you the next time I go on holiday.
- If you don’t have a blog, are you thinking of starting one? I’d highly recommend it for online business use.
- If there are any questions you want me to answer, don’t be shy.
What others are saying
- “I’d Like To Blog, But I Just Can’t Write”
- Stop Networking and Start Building Relationships
- How To Win At Blogging and Keep It Real
- Why Your Business Needs To Focus On Relationships More and On Money Less
- 8 Reasons Why You Should Start A Blog Today
How to use your blog as a business tool: an insight into how my blog has become the cornerstone of my graphic design business, and how it greatly improves my operations.
Header photo by Shinya Omachi