It’s been around a year since my book became available. A few of you have asked how the year went, if there’s been any impact on business, and if I’ll write another.
For those new to my blog, here’s a “behind the scenes” of writing a design book.
In one year, the Facebook page I started has grown into a fan-base of 36,000 and is now a useful way to highlight fresh content on the Logo Design Love website.
It reached #1 in both the graphic design and the brands & corporate identity bestsellers lists on Amazon.co.uk, ahead of the likes of Shaughnessy, Fletcher, Sagmeister, and Heller (the list’s updated hourly, so normal service has probably resumed).
Although sales have been fairly successful, I’ve not received any more commission than what I’d earn from design clients. In fact, the figure’s considerably less. But even before starting the project, and on the sound advice of a few others, I never expected too much direct income.
Writing a design book isn’t about selling hundreds of thousands of copies. It’s about using the “published author” status as a springboard to what may follow, be it new clients, a new job, speaker invites, or just the knowledge that you’ve helped someone make a decision about what career path to follow. I’ve received many stories of thanks. That’s a huge bonus. Perhaps more so than any financial reward.
It’s hard to say if any doors have opened, but generally, the calibre of client I’m attracting has steadily improved. I still get the occasional week where work inquiries are less than promising, and I wonder where the next client will come from, but maybe that’s just part of being a self-employed designer.
A second book?
My publisher wants me to write again, which is where LDL readers can help.
Although I’ve learned a great deal since the book was published, I’m still apprehensive that the knowledge gained during my fledgling career has been fairly spent. Because of which, a second publication might be more of a research study than speaking from experience. It’d definitely help to know there’s a want for any pending title.
Cue your good self.
Where identity design is concerned, what do you want to read about that wasn’t covered in Logo Design Love? (Here’s the table of contents — PDF download, 32k.) Were there topics included that you want written about in greater detail?
Update: 19 October 2012
My second book: Work for Money, Design for Love.
Thank you so much for the support.