Graphic designers are up in arms after Italy unveiled a new logo.
The choice is a mystery.
The tender for the Italy logo and slogan was won by London-based Landor who specialise in brand design.
There was a field of around 60 competitors, all submitting around 160 logo proposals between them. I find it difficult to believe that not one of those contained a more pleasing idea.
At the time of writing there are more than 1700 signatures from Italian art directors, web and graphic designers and others on this petition to make the Italian government rethink their choice. In the 10 minutes I’ve taken to write this article another 40 signatures were added.
Here you’ll find a few images with the logo placed in context (from Social Design Zine).
What do you think? Can anything from this be salvaged?
My quick, friendlier revision: