Here’s a project from a few years back that I never added to the blog.
It was for a new shoe store aimed at people who love good quality, affordable footwear. My idea was simple — to create an icon set that looked like it was made from shoelaces, where each icon could be used for various occasions and promotions throughout the year.
There were others, such as one shaped like a tennis racket for Grand Slam offers, one like an Easter egg, another a bat (Halloween). That kind of thing.
Custom Kairos shoelaces could be given to customers as promotional gifts, made into sweets, used to create framed wall art, etc.
A handwritten typeface was customised to give a similar impression.
I didn’t know if the design was implemented until today when I searched for the store website.
And so it goes, sometimes. You can do the work, but the client decides on its use.