A brand identity designer with clients around the world.
Published on August 15th, 2011 Read the 16 comments »
I worked with Malibu-based tequila connoisseur Gene Fein to design a wordmark and set of labels for a new 100% organic tequila brand called Clemente Tequila.
View more images/info in the full portfolio entry: Clemente Tequila.
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Archived under Portfolio.
Nice work David. I enjoy seeing the hand drawn sketches!
Love it. Sorry, nothing substantial to say…
I like it, too. Very elegant. And now I’m thirsty…
very cool to see the process. The sketches on the full entry remind me of hieroglyphics when displayed all together…break out the Rosetta stone.
Nice fonts! Now give me a shot
Thoughtful and sophisticated. Nice, David.
I love the organic touch of these designs and especially seeing the rough sketches that led to the final design. It’s nice to see a design process that has a story behind it rather than something that’s plucked from thin air.
Love the classic and organic feel over the ubiquitous bling US liqour packaging design.
I took a look at the full portfolio entry. Very nice work David. Although the Clemente wordmark is a serif typeface, I also though it would’ve looked good as a script especially with Snell Roundhand. It seems like you were wanting to use a script typeface for Clementes by the looks of your sketchbook.
I hope you don’t mind me asking, what made you have second thoughts on using the script?
I don’t mind at all, Jamie. When I started sketching I was keen on a script for the wordmark, but it was felt that with the small size of front label, and with bottles being stocked behind counters, making the name as legible as possible was key. I don’t think a script would’ve helped.
Thanks a lot for looking at my work, folks.
Great work David, I always enjoy seeing how you work through your design process. The sketches are a nice touch.
I often find myself browsing the liquor bottles admiring labels, hopefully I will have the chance to work with them one day.
Shades of Coca-Cola in that script!
Good work – I’m really liking that texture on the label. Just wondering what the small text is in the background?
Hi David, more info and images here.
Great work, very elegant, sophisticated and calm, “it chills” – if i may say so, thanks for sharing the process!
Great work, I love to see the hand drawn sketches. I think you gave Clemente a very unique design that somehow reminds me of the 1950s, where men were gentlemen and women were ladies.
Brilliant! I hope you continue to do more work like this!
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