Comments on: New not improved http://www.davidairey.com/new-not-improved/ David is a graphic designer passionate about brand identity. Here's his portfolio and a wonderful community of 15,000+ designers reading his blog. Wed, 17 Mar 2010 22:25:50 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: David Airey http://www.davidairey.com/new-not-improved/comment-page-1/#comment-126726 David Airey Fri, 22 Jan 2010 14:07:30 +0000 http://www.davidairey.com/?p=931#comment-126726 Right there with you, Russell. A few grams shaved here, a few grams there, could save manufacturers millions. Bad for us, though. Especially when the price is inflated at the same time. Thanks for the museum tip, Lee. I wasn't aware of that one. Right there with you, Russell. A few grams shaved here, a few grams there, could save manufacturers millions. Bad for us, though. Especially when the price is inflated at the same time.

Thanks for the museum tip, Lee. I wasn’t aware of that one.

]]> By: Russell Davison http://www.davidairey.com/new-not-improved/comment-page-1/#comment-126589 Russell Davison Wed, 13 Jan 2010 10:25:53 +0000 http://www.davidairey.com/?p=931#comment-126589 Hello David, This marketing message is so good that it will be used by more confectionary manufacturers. Although my hands have got bigger in the last 50 years, I’m convinced that all chocolate bars, chocolate biscuits, crisp packets, etc. have got disproportionately smaller. Hello David,

This marketing message is so good that it will be used by more confectionary manufacturers. Although my hands have got bigger in the last 50 years, I’m convinced that all chocolate bars, chocolate biscuits, crisp packets, etc. have got disproportionately smaller.

]]> By: Stephen Dyson http://www.davidairey.com/new-not-improved/comment-page-1/#comment-124598 Stephen Dyson Fri, 06 Nov 2009 08:32:10 +0000 http://www.davidairey.com/?p=931#comment-124598 Nice idea but you still get nothing in them compared to how they were. Nice idea but you still get nothing in them compared to how they were.

]]> By: trinity http://www.davidairey.com/new-not-improved/comment-page-1/#comment-124596 trinity Fri, 06 Nov 2009 03:19:14 +0000 http://www.davidairey.com/?p=931#comment-124596 A very short post...but very well said. A very short post…but very well said.

]]> By: lee newham http://www.davidairey.com/new-not-improved/comment-page-1/#comment-124505 lee newham Mon, 02 Nov 2009 15:43:46 +0000 http://www.davidairey.com/?p=931#comment-124505 It's worth a trip to the Museum of Brands and Packaging if you are in London, it's well worth a visit. It's run by Robert Opie, he of the all of the nostalgic packaging books. It’s worth a trip to the Museum of Brands and Packaging if you are in London, it’s well worth a visit. It’s run by Robert Opie, he of the all of the nostalgic packaging books.

]]> By: Ian Houghton http://www.davidairey.com/new-not-improved/comment-page-1/#comment-124500 Ian Houghton Mon, 02 Nov 2009 13:51:15 +0000 http://www.davidairey.com/?p=931#comment-124500 Bloody hell, I'd forgotten about Roast Beef & Mustard Brannigans. They're almost worth going back to England for. Bloody hell, I’d forgotten about Roast Beef & Mustard Brannigans. They’re almost worth going back to England for.

]]> By: David Airey http://www.davidairey.com/new-not-improved/comment-page-1/#comment-124410 David Airey Fri, 30 Oct 2009 09:28:52 +0000 http://www.davidairey.com/?p=931#comment-124410 I actually prefer the use of Hat, and will continue to think of it as an affectionate term used in Yorkshire. I actually prefer the use of Hat, and will continue to think of it as an affectionate term used in Yorkshire.

]]> By: Andrew Kelsall http://www.davidairey.com/new-not-improved/comment-page-1/#comment-124391 Andrew Kelsall Thu, 29 Oct 2009 19:18:47 +0000 http://www.davidairey.com/?p=931#comment-124391 @David, yeah, that'll be the reason. Oh, and you knew I meant "Hay", not hat...I can't have a day going by without some glaring typo ;) @David, yeah, that’ll be the reason. Oh, and you knew I meant “Hay”, not hat…I can’t have a day going by without some glaring typo ;)

]]> By: David Airey http://www.davidairey.com/new-not-improved/comment-page-1/#comment-124384 David Airey Thu, 29 Oct 2009 16:28:14 +0000 http://www.davidairey.com/?p=931#comment-124384 It might as well be, Lee. I did a quick search for packaging and found this one from back in 2007: <a href="http://www.davidairey.com/how-to-combat-anti-smoking-cigarette-packaging/" title="anti-smoking" rel="nofollow">How to combat anti-smoking cigarette packaging</a>. My bad. I was going to mention the <a href="http://www.pentawards.org/" title="Pentawards" rel="nofollow">Pentawards</a> after you gave me a reminder, but by the time I got around to it they had been mentioned on other blogs I subscribe to. Still might be worth a short feature, or if you have other ideas, by all means fire away. It might as well be, Lee. I did a quick search for packaging and found this one from back in 2007: How to combat anti-smoking cigarette packaging.

My bad.

I was going to mention the Pentawards after you gave me a reminder, but by the time I got around to it they had been mentioned on other blogs I subscribe to. Still might be worth a short feature, or if you have other ideas, by all means fire away.

]]> By: lee newham http://www.davidairey.com/new-not-improved/comment-page-1/#comment-124382 lee newham Thu, 29 Oct 2009 16:14:17 +0000 http://www.davidairey.com/?p=931#comment-124382 Things always tasted better years ago....so we remember. It was a great campaign by Monster munch to turn back the clock. Lots of sweets have very nostalgic consumers. I still call snickers marathons, cif jif etc. Fings aint wot they used to be. Is this your first post featuring packaging David? Things always tasted better years ago….so we remember.

It was a great campaign by Monster munch to turn back the clock. Lots of sweets have very nostalgic consumers. I still call snickers marathons, cif jif etc.

Fings aint wot they used to be.

Is this your first post featuring packaging David?

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