David Airey is an independent brand identity designer working with companies of all sizes since 2005.
Published on October 28th, 2009 Read the 28 comments »
Just because something is new, doesn’t mean it’s better.
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Archived under Advertising, Marketing, Packaging.
Still my favourite crisps – beef of course when you can find them :)
You’re obviously not a Monster Munch connoisseur because pickled onion flavour is far more supreme than flamin!
My mom is from Dublin and I’ve been to Ireland about 5 times, can’t say that I’ve tried those:) This has got to be your shortest article yet!
http://cobwebbedroom.blogspot.com/search?q=monster+munch has kept a nice selection of MM images for some time, including the new new/old range.
Obviously, Pickled Onion rules.
Pickled Onion all the way. Can’t find these in Australia :(
Ahh… Love the advertising approach. It’s effective.
I wanna try those Monster Munches now… Anyone feel like sending some to a hungry Canadian? :D
I absolutely love Beef monster munch and the pink monster who sits on the front of the beef pack. It shows the old stuff can still be the best. Going to go out an buy the £1 pack today. Yum!
Nah I dunno’, Flamin’ are pretty tasty. Get ‘em between 2 slices of Warburtons when you get in from the pub for a delicious crisp sandwhich, a very easy-to-make midnight snack nom nom!
It’s funny you should say, this packet was part of a multipack, and I’d eaten all the pickled onion ones before deciding to take a snapshot.
Now let’s see other junk food companies follow suit. King size today is just yesteryear’s standard, and who doesn’t need more sugar in their lives? Yes, sugar and saturated fat. I don’t get enough.
Hat David, don’t say you got Pickled Onion greasy fingers all over those lovely Mac keys ;)
I agree with the beef eaters! Theyre also my favourite crisp! They should sell them in pubs instead of the horrible things they call “crisps” in my local haha!
Come to the US David, you’ll get enough of sugar and saturated fat. I think it is in our air now.
Just as long as the pickled onion ones still smell like an old bishop, then I’m a happy muncher.
Congratulations on your choice of snack David.
I’m with Daniel on the pickled onion brigade – as long as they still make you squirm when you put on in your gob i’m happy as Larry.
Is that why my mighty mouse malfunctions, Andrew? I’ll tell you what pubs should sell, Michael: roast beef & mustard Brannigans. Jon, booking a one-way flight now. Thanks for the tip.
An old bishop? Think I missed out.
David, on the Brannigans note, Ham and Pickle were epic post football match snacks back in the day!
And as far as Monster Munch are concerned, it’s all about Pickled Onion. Flaming Hot, good but not the one. Roast beef? Meh…
I agree with you new doesn’t always mean better, but as far as taste goes I have no idea what Monster Much is about, I don’t think they have those in New York.
David: If you really love saturated fat, you should definitely come to the US. We have its even better sister… Trans Fat.
Things always tasted better years ago….so we remember.
It was a great campaign by Monster munch to turn back the clock. Lots of sweets have very nostalgic consumers. I still call snickers marathons, cif jif etc.
Fings aint wot they used to be.
Is this your first post featuring packaging David?
It might as well be, Lee. I did a quick search for packaging and found this one from back in 2007: How to combat anti-smoking cigarette packaging.
I was going to mention the Pentawards after you gave me a reminder, but by the time I got around to it they had been mentioned on other blogs I subscribe to. Still might be worth a short feature, or if you have other ideas, by all means fire away.
@David, yeah, that’ll be the reason. Oh, and you knew I meant “Hay”, not hat…I can’t have a day going by without some glaring typo ;)
I actually prefer the use of Hat, and will continue to think of it as an affectionate term used in Yorkshire.
Bloody hell, I’d forgotten about Roast Beef & Mustard Brannigans. They’re almost worth going back to England for.
It’s worth a trip to the Museum of Brands and Packaging if you are in London, it’s well worth a visit. It’s run by Robert Opie, he of the all of the nostalgic packaging books.
A very short post…but very well said.
Nice idea but you still get nothing in them compared to how they were.
This marketing message is so good that it will be used by more confectionary manufacturers. Although my hands have got bigger in the last 50 years, I’m convinced that all chocolate bars, chocolate biscuits, crisp packets, etc. have got disproportionately smaller.
Right there with you, Russell. A few grams shaved here, a few grams there, could save manufacturers millions. Bad for us, though. Especially when the price is inflated at the same time.
Thanks for the museum tip, Lee. I wasn’t aware of that one.
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