Comments on: My logo design process

By: David Airey

David Airey — Wed, 01 Jul 2009 20:31:22 +0000

Hi Lea,

If you’re going to show sketches, make sure they highlight only the idea (or ideas) that effectively fulfill the design brief. You can actually save time that way (showing good ideas as sketches instead of having the client get hung-up on polished details).

Hope that helps, and thanks for your visit.

By: Lea Barozzi

Lea Barozzi — Sun, 28 Jun 2009 23:00:45 +0000

Hello, I am a recent college grad, that has been doing some freelancing and would like to do more. Your posts are really informative!

One question, so far with clients I usually show the rough sketches too, to see if I am headed in the right direction. Should I not be doing this? Not show them anything until I have some computer polished ideas?

Thanks, Lea

By: ian

ian — Fri, 08 May 2009 06:35:16 +0000

it’s great to read your post. I just started my career in graphic design, and sometimes i have doubts about my process. I learned a lot from the sharing of your process, so i can adjust mine for the better direction.

By: David Airey

David Airey — Sun, 29 Mar 2009 15:32:28 +0000

Good of you to keep reading all this time, John, and you’re not the first to ask a question about font copyright. It’s always a good idea to read each copyright notice when purchasing, and I aim to publish related info in the not-too-distant future. All the best.

By: John

John — Sun, 29 Mar 2009 15:27:32 +0000

Hi David! I have been following your blog since 2007 and it has helped me a lot, being a freelancer myself. Your articles are always on point and very, very informative as it is inspiring. I would like to ask about rules/conditions/limitations when using specific fonts on a logo. For example, i decide to use a certain font that i bought (but not actually intended for any specific use) and then decide to use it later on for a logo design, how will the licensing work for this? How about using pre-installed fonts like Arial, Helvetica or MyriadPro? Hope you could enlighten me more about the matter. Thank you very much! Keep on.

By: David Airey

David Airey — Sun, 08 Feb 2009 18:49:05 +0000

Hi Doug,

Thanks for your question. How long has it been since you tried contacting your designer? Have you had communication issues in the past, and did you discuss trademarking prior to hiring an attorney?

By: Doug

Doug — Mon, 02 Feb 2009 21:15:33 +0000

I hired a graphic designer to do a logo for my new business. I explained in detail the direction of my business, potential clients etc…She said she would bill me by the hour, which was fine, because if I didn’t like the logo’s, I wanted to be sure she would still be engaged in the creative process. She sent me over 2 logo’s – I seleted 1 and made adjustments to the font; but all in all it was a very smooth procress. Now I hired a business attorney to service mark/trade mark the logo and it is 99%identical to another company, offering a similar service! The attorney says I would probably not get it approval to have it service marked since it is SO close to the other and not to spend the money with him to go through that process, rather have another logo designed. What, if any, is the designers role in this? I think it was an honest mistake but I can’t afford to spend another $1400 to get another logo designed! Any suggestions? I have written & called her asking if she has ever run into this problem before and I don’t get a response.
If this happened to any of you, how would you handle it as a designer? Any ideas of how I should handle it as a client?

By: David Airey

David Airey — Tue, 20 Jan 2009 14:00:44 +0000

Thanks very much, Ludo. Here’s to your success in self-employment, and a happy life in Estonia.

By: Ludo

Ludo — Fri, 16 Jan 2009 12:54:35 +0000

Hi David,
I simply and humbly wish to thank you (a billion) for your hard work and time put in sharing your experience with us, it’s most valuable.
I am setting up a self-employed graphic designer and I always come back to your blog for reference and inspiration.
I’ll definitely point to your blog at the first opportunity in the intention to bring you more traffic as it is the only thing I could do to pay you back ))
I am a french guy who lived long enough in Ireland to feel for it.
Now I am in Estonia where my soulmate comes from and reading you makes me feel a bit nostalgic )) and I enjoy it.
You take care
All the Best.
Ludo

By: David Airey

David Airey — Mon, 05 Jan 2009 08:51:26 +0000

Hello Roberto,

Thanks for visiting my website. I’m glad you found some information of use.

I’m not the author of Danube, but it is used in my personal logo.

Bye for now.