Creativity for a moving world
Moving Brands/ Moving World from Moving Brands.
Moving Brands is an independent brand agency with offices in London, Tokyo, Zurich and San Francisco. This short movie is a timely piece that makes me think about my life in a technologically-driven world.
Responding to unprecedented economic, environmental, and cultural change, we used social networking applications and found media to make this film. This movie mash-up explores the nature of our fast moving world and how it is vital for brands to change, adapt or die in order to survive.
Moving Brands
At the heart of our work is a belief that brands should be as dynamic and relevant as the company, service or product they represent. Businesses grow every moment of every day — so should their identities and their communications.
Moving Brands
The agency portfolio is worth a butchers too, and I’ve previously mentioned their brand identity work for E. Tautz on Logo Design Love.
Have a great weekend, folks.
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I love that song in the video… do you know who it’s by?
I couldn’t get the video to play in SeaMonkey, or in the latest FireFox. IE8 reports “Done, but with errors on page.”
Great post David – and a timely piece, I agree!
Kat Neville: If you visit: http://vimeo.com/6192068 you’ll find the links to the original music.
This video reminded me of this site: http://www.thru-you.com/ where an artist called Kutiman mixes YouTube Videos to create his own custom music vids!
I blogged about it here: http://ad.vu/3vf6
“…how it is vital for brands to… die in order to survive”
Interesting philosophy, but doesn’t it scare their clients? :)
I like that philosophy, to die in order to survive.
Reminds me of the phoenix, out of the ashes, reborn anew to live again.
I like this. Sometimes I think we’re moving so fast that we’re losing touch with all of the important things in our lives. Moral = slow down!
Off the topic
I just saw this quote from “quotes on design”, and that made me laugh. It’s a nice one for Specs.
“Spec = asking the world to have sex with you and promising a dinner date to one lucky winner.”
David
Good post! As grim as it sounds I’m a big believer that brands need to change and adapt in order to survive. Technology is with out question changing our industry. I wrote a post on this video I found that talks about advertising and how it relates to social media. It’s the easiest explanation I’ve heard so far. Check it out:
http://ocondesign.com/?p=713
Nice piece! Really helps us see the big picture.
Excellent video, they are really showing a process with all the technologies we have now and the changes they provide to our society.
Glad to see the Numa Numa dance made an appearance. And certainly, we do live in an “always on” world. A great way to counter this is to travel – leave the laptops and phones at home.
Also, “worth a butchers” is this an Irish saying?
Agreed Jacob, but you have to admit you go through some withdrawal.
And in some cases you may not have a choice. Here in the US we are seeing the rise of people suing their employers because of the prevalence of this “always on, always connected” world society we have created companies are expecting their employees to be at their beck and call 24/7 and in some cases on an unpaid basis.
NBK: Amen. Reminds me of a lecture I had in my Intercultural Communication class where the instructor mentions when we’re kids we are supposed to be getting ready to go to school. When we are in elementary school we are supposed to be getting ready for middle school. In middle school we are supposed to be getting ready for high school. When we get to high school it is all about college prep. Then we hit college and it is all about choosing a degree program and working through it. When college, be it undergraduate or graduate, ends it is on to find a job and establish a career. Once we have the job/career we now need to start thinking about retirement planning.
Essentially, at least in the US, we spend the first 60 years of our lives looking into the future and letting the moment pass us by.
Thanks for answering Kat’s question about the music, SteHan. Nice link, too. I’d not see that music vid idea before.
Kate, I’d love to see how Moving Brands explain it to their clients. I’m sure their design process is one I can learn from.
I’ve browsed quite a few of the quotes from that site, Claudio. Some great ones, and another nice idea for a site.
Jacob, it’s Cockney rhyming slang, and comes from the term “butcher’s hook”, for “look”.
For some time now, Jon, I’ve been disgusted by what people will “claim” for. There are far too many TV ads for these “no win, no fee” lawyers who prompt us to claim against employers, against our local councils, against anyone, so they can earn their cut.
Hi David,
How is this any different from what you do? They also create logos for companies, right?
Jon,
Withdrawl yes, but that’s just part of the fun. And I do admit I do go on the Internet while traveling just to check in on my blog’s comments and urgent emails but that’s all. I never take my phone, that’s for sure!
David: While I do agree with the people suing their employers for being forced to work off the clock unpaid (which is a violation of US federal law), we are a lawsuit happy society. My favorite are the injury lawyers. Whenever I see one of those commercials I hear this in my head:
“I was recently involved in a slip and fall because ins pite of the fact the sign was written in both English and Spanish, I could not comprehend what ‘Caution: Wet Floor’ meant and fell on my bottom. Because of my bruised ego and sore bottom I got $5,000,000 thanks to (insert blood-sucking lawyer name here)”
Jacob: I guess it comes down to what you have available to you. Like when I would visit my friends in Toronto I would take my laptop but almost never use it because we were always doing something from being out on the town or just sitting in the kitchen and talking. I would only use it to check e-mail, maybe write a post on my old LiveJournal, and stream music off Rhapsody. Other than that it was off.
Here at home I get so bored I can refresh CNN about 5 times in a minute for something new without realizing Im doing it.
Yes, Jessica. Moving Brands have worked on plenty of identity projects. The agency portfolio is worth a browse.
A “lawsuit happy society”. That sums it up, Jon. Now, where can I ignore “wet floor” signage and get me that cool 5 mil?