Free Mooney
I previously tried MOO when I bought these note cards, and although I’ve since switched to a letterpress option, I still make good use of the card holder (available in black or white).
I thought some of you might want to give MOO a shot, so I have 15 discount codes to give away, each getting you (or someone you know) the following:
— 50 double-sided Moo cards
— A showcase card holder
— International shipping
Showcase holder & 50 cards
If you’re interested, just answer this question and I’ll draw 15 winners from the comment thread:
What’s one of your favourite brand identity designs seen in 2011, and why?
If you’re unsure, here are a few showcase websites to help: Collate, Visuelle.co.uk, September Industry, Brand New, Identity Designed, Designspiration.
Winners drawn and notified on Friday 11th.
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Update: Friday 11 November
All 15 winners have been emailed (names here). Sorry if you missed-out this time.
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57 appreciated comments on “Free Mooney”
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The Burger King rebrand is by far my favourite. The beautiful illustrations really modernizes the brand, along with giving it some character.
My personal favourite I’ve seen lately is the Ubank re-design, where they rebranded from Teba Bank done by the Brand Leadership. Don’t know whether it’s 2011 though..
Cooper Tire recently went through a re-branding/re-positioning campaign and I think they are going to come out on top when it’s all said and done in the mid range tire market.
http://us.coopertire.com/
One of my absolute favorites this year is without a doubt the branding for Lavafilm, made by Ludvig Bruneau Rossow and Henrik Wold Kraglund:
http://www.behance.net/gallery/Lavafilm/1422205 and the website: http://lavafilm.no/
It’s so brave, big and beautiful, and they have made something really unique that really stands out. I seriously think some limits have been pushed in this project, and I think it work!
I loved the now defunct Leopard/Trek pro cycling brand this year. This was a ‘typographers’ cycling team with great design that was applied on everything, the kit, bikes, cars, website. It was very simple but very strong and easily identifiable in the peloton which is important.
One of my favorites was the Houdini branding: http://www.houdinifeats.com/. I like how the “H” immediately brings to mind Houdini’s famous escapes and, in turn, it evokes problem solving. Then there are the colors used for the stationery which, with the “conservative” layout, add a nice retro feel to the whole thing. Lastly, the Hs forming a repeating pattern are just the icing on the cake. :)
The other month I saw the new British Gas logo, and although not a new brand, it’s certainly a new identity their trying to create. Love the logo for few reasons – the new ‘flame/leaf’ design cleverly says ‘gas/green energy’ and the new typeface is much friendlier creating a much more consumer-appealing brand. Wonder if it will cause a wave of brand-updates of similar companies..
I choose:
http://excites.co.uk/filter/Logo
Why:
Highly inventive and slick.
Hello David,
Toughie, there have been quite a few dissappointing and some rather terrible high profile re-brands – the Eurostar is one that particularly sticks out (as much as I respect Simon as a designer and the idea behind it was great, just very ugly execution).
The only one I can think of right now is the re-brand of Virgin Blue as Virgin Australia. The new Identity makes much more sense in line with what Virgin stands for as a mark of quality and brings it into line with it’s sister-carriers around the globe, paritcularly with th the new light typefacing in the logo.
There are probably better examples than that, but not been great year this year imo… :/
I like the Yeah! Burger branding by Tad Carpenter. It’s so cheerful and fun in the colors and illustrations, and I like how all the brand elements work together cohesively.
My favorite has to be Comedy Central’s sendup of the copyright symbol: simple, funny in a subte way and infinitely adaptable.
http://www.underconsideration.com/brandnew/archives/comedy_central_still_funny.php
Thanks for doing this giveaway David.
Though it was created in late 2010, it didn’t launch until 2011; my vote goes to Comedy Central.
To go from a goofy, meaningless caricature to a bold, own-able mark without resorting to “trying to be funny” tactics is undeniably impressive. Then you see the on-air packages and it adds even more.
One of my favorite identities is for Senri. I loved the overall extremely minimal nature of the designs. The main color palette of black and white was a very appropriate choice to emphasize the simplicity of the design. I think my favorite aspects of the identity would have to be the website and iPad app. Again, they are clean and minimal designs that don’t confuse the user. It makes Senri’s products the hero and emphasis. The typeface is also quite appropriate with regards to the products.
The Current TV identity stands out for me. Its not over designed (and a flag concept could have easily been) and as mentioned on Brand New, its a design that was created as a moving identity first and a static one second which was an astute decision.
I love the Maeve Durnan Home Tutoring. The mark is simple and iconic. It creates an M and V but also forms an OWL for wisdom. IMO it is genius. Plus it uses Helvetica for it’s logotype part!
The Armoury by London-based Purpose. Absolutely beautiful. Thanks for doing this!
Russian Railways – RZD
http://www.rebrand.com/notable-rzd-russian-railways
РЖД
I like this one cause the letter Ж is formed by the parts of Р and Д…
It make the logo easy to remember (well in the russian language – symbols)
Is simple, minimalist and looks modern.
I am a fan of Starbuck’s redesign. I think they have achieved what a logo is meant for in that they can remove their company name and their brand can still be recognized (much like your previous blog post discusses). I enjoy the minimalistic approach to it.
I’d have to say the Eurostar rebrand by Someone is the best for me. Every angle and detail has been thought about, summed up perfectly by their flowing 3D ‘e’; complete design, rather than just a logo.
identitydesigned.com/pegasus/
David, here’s a link to the Pegasus project rebrand. What an inspiring, attention-getting, and well thought out logo, WOW. Beautiful and versatile, and the print pieces they produced using the flowing circles from the logo are pure brand harmony!
I LOVE starting my morning inspired, thanks for this contest and Moo rocks!
I’ve really liked what the Imperial War Museum has done with their brand. The logo has been simplified to work better with imagery across all of their digital and non-digital publications. As a result the image has become the hero of their brand rather than the overcomplicated logo.
Urban Outfitters cought my eye, it’s hip, urban and trendy. To me it’s good work that reflects the brand very well.
http://www.stuart-reed.com/Branding/Urban_Outfitters_All_Logos.html
Thanks David !
How cool. Thanks for running this, David.
Answering your question—and this is going to seem like shameless self promotion—I’d have to say one of my favorite brand identity designs seen this year is our own for Thinkory. The logo can be seen here:
http://thinkory.com/thinkorylogo.html
We’re still writing our story, developing the identity, but I dig what, in form, the wordmark celebrates: our fascination of the mind’s ability to fill in the blanks and complete the story when given just enough information. Thinkory is hardly known in the world, but as far as the identity being “seen,” the logo will be featured as a winner in this year’s American Graphic Design Award Annual from GDUSA magazine (yay!).
One of my favorite rebranding efforts this year is without a doubt the SyFy channel’s new design. While I not only love the simple repetitive style of it, I think it’s great that they took the name of a genre that’s known to be filled with followers who will defend their ideals to the death, and turned it on it’s head by completely changing the spelling of it’s name.
Proud Creative really delivered on this design.
http://www.underconsideration.com/brandnew/archives/asian_art_museum_turned_on_its_head.php
David, I was really impressed with the SF Asian Art Museum’s new branding system. Beyond simply the logo, its usage and variety of placements are terrific. It adapts well to many situations, and proves that there is so much more to a brand than merely the logo in its initial form; it’s the overall system in context.
One of my favorite projects for the year is Manifest (http://eighthourday.com/work/manifest/ and http://www.manifestdigital.com/) because of its incredibly successful simplicity and thoroughness. There’s a great deal of language established here and despite its subtlety it’s amazingly evocative and clear. Makes me glad to be a designer.
I have a pen fetish, so I have to go with Sakura’s “Gelly Roll” brand. The name itself is brilliant for a gel pen that rolls smoothly, and the logo is evocative of youthful fun (and who didn’t like jelly as a kid?). Logo also has a spiral doodle for the “o” in “roll,” which is also fun. They are also fantastic pens. I probably own 50 of the darn things. Here’s a link: http://www.sakuraofamerica.com/Pen-Glitter-Gel .
A difficult one David as there are lots to consider, some mentioned above.
I like the Burger King one – but the video on the website homepage I do not like (not a fan of media on a homepage).
Starbucks is good – but the site is slow to load (on my PC it is).
The Virgin Australia is nice – but it looks v.busy (or is it supposed to as an airline?) – shame about his cosmetics company though.
I like the Rowntrees new brand – that was done in 2011 wasn’t it?
I really liked the Gerber rebranding. I fancy the orange and it definitely stands out which is supported by the fact that it was easy spotting it on The Walking Dead. It was pretty clever how they slipped it in there; “Weapons! To kill zombies! Yay!”. The icon is tight and simple. I even like the edgy, uncomfortable looking type. I think it suits the brand well.
Also, you’ve given me a ton of new sites to to put into greader. Thanks!
What is one of YOUR favorites David? And, why?
:)
Burger King – I can think of no better brand identity shift than away from a creepy old king to a modern minimalist identity that still echoes the original branding.
I just ran across TunnelBravo’s identity work for the Phoenix-based Arrogant Butcher and just can’t stop gawking at it…http://www.tunnelbravo.com/2011/01/the-arrogant-butcher-identity/ The thorough execution from murals to electric signage, menus to embroidered patches is pretty captivating (and it makes me hungry)!
I really liked Fruit Blanch branding.
Everything is beautiful. The logo, the package, the typography, the communication itself, everything stands out.
I personally admire XL Group Plc for its simplicity, minimality and strength of colors.
Starbucks…it’s a nice refinement. Of course…I would love love them no matter what. So…I guess you could say I love the logo and the brand.
@Adam Steel.
I don’t doubt the approach -I’m a firm believer in a holistic approach particularly when designing a new identity – but the new eurostar already feels a bit dated, moreover it feels cheap, there’s no subtley that I feel is required for what is meant to be europes premier international train service. Some of the design flourishes in particular the customised swishes on fresco the typeface used look awkward and ill thought out and particularly ugly. Anyway like I say like the approach and thinking, but the execution leaves a lot to be desired…
I would definitely lean toward the redesign of the Comedy Central logo. The clean lines allow for much better variety in their branding efforts and it kind of says, “Hey, we’ve grown up. Take a look at how serious we are about comedy.” It just works.
I really like the ‘ideas a plenty’ brand that was behind the redevelopment plan from the devastating earthquake in Feb 2011, Christchurch, New Zealand. The brand brings to life in a colourful way the idea of people sharing their views.
The campaign attracted a huge response, with over 106,000 ideas shared in just 6 weeks.
http://www.strategy.co.nz/our-work/share-an-idea
I really like what Plymouth University did. Not only was the previous branding pretty weak, but the new branding is a really cool concept that I’ve seen colleges like Villanova try and fail miserably at.
The team that re-branded Plymouth thought of the branding as an entire world and not just a logo with some collateral material. That’s what separates fair branding and terrific branding to me.
When branding something like a university, the team needs to think about how it will affect the entire surrounding community and not just the college. Innocent bystanders are going to have to see the branding on busses and banners around town. You certainly can’t have the community that houses Plymouth dreading collateral involving the logo.
@ Ash
That’s a fair comment but I disagree with parts of it.
I don’t think the new brand feels dated at all, and while it may lack certain detailing that would distinguish it as a premier service, the lack of these details opens Eurostar up to a new identity; one that maybe more accommodates people not looking to travel in first class, but just wanting to get from A to B quickly and fairly cheaply.
But as you’ve highlighted, the approach and the thinking are the real brilliance behind this rebrand.
And i just love the ‘e’, a beautiful creation.
I absolutely love the new branding of the Asian Art Museum by the Wolff Olins agency. I think the new logo with the upside down letter “A” is very clever and extremely well suited to convey their new branding message of embracing “all” audiences. (I personally didn’t know that the upside down A meant “all” and still before knowing that, I was attracted to the concept and execution of this logo).
The museum wanted to “turn things around” after their financial crisis and I think Wolff Olins got to do that for them successfully (and literally) with this new identity! :)
For me, it was one I just saw this morning. The Official Charts Company. The new icon is so simple, yet brilliantly executed in a similar fashion as the FedEx logo.
http://www.underconsideration.com/brandnew/archives/up_down_1.php
I really liked Incase rebranding as they had to shift with a domain change as well, I felt they did a really good job not completely confusing the customer.
http://goincase.com
Rural Bank, Australia. A clean and very credible rebrand that accurately reflects a modern aspect without detracting from the core business. A viable & effective change to a brand that will not alienate the customer base and one that has, in my mind, made a massive improvement to their online presence.
my personal favorites are these two, one that’s for an event
http://www.behance.net/gallery/15-years-VIB-Event-and-9-Books/2433073
and this one in case an event branding system doesn’t count:
http://www.behance.net/gallery/Mareiner-Holz-corporate-identity-design/1716735
Without a doubt the ‘Little Chef’ rebrand, down to the finest detail it looked fantastic!!
My vote is for Kathmandu (http://www.underconsideration.com/brandnew/archives/infinite_mountain.php). When you compare old and new, you can see just how dated the old branding was. The new one actually looks like a mountain brand AND a fashion brand.
@Adam Steel
I’m going to have to side with @Ash on this one. I think the logo all by itself does look cool, but it doesn’t say “We are the top choice when people want to get from one side of the channel to the other”.
I also can’t stand that goofy chrome effect. The logo looks like a cheap knock-off of Greyhound’s.
The combination of the three companies seems Epic as all hell. I can’t really say anything because I live in America.
I would have expected more from SomeOne.
What an awesome mini-challenge! As a long time reader of your blog but first time commenter, I am excited to share my feelings about Skype!
I think their brand identity book is what sold me on their branding. Their book can be found here: http://issuu.com/bondo/docs/skype_brand_book_-_look
I really didn’t pay much attention to their logo before, but after really experiencing their brand, I try to make sure I incorporate that much personality within my work.
The XL re-brand, it is a simple, versatile solution based on meaning and modern application versatility in print and digital, (static & dynamic). It’s a well-rounded, useful solution for an otherwise visually un-provoking industry.
Simple https://www.simple.com/
The brand has a great voice.
I know the logo of Art & Graft because it is simple with the style of classic. It is like a Badge with a modern design.
Also, the circle logo allows its application on various items without limitation.
I loved the rebranding for the Amsterdam School of Creative Leadership. It’s clever and different, but not just for the sake of being different.
IAVA – Iraq and Afghanistan Veterans of America – an iconic, bold, and easy to remember/draw/use identity. Not just the logo, but the application too.
Hi David,
I might have caught this a little too late but here it goes anyway.
I’ve recently discovered an exciting design firm from Mexico called Anagrama and their work for Micheline – a print-shop boutique dedicated to designing and printing stationery and pieces for social events – really wowed me. I love the fact that you don’t need to overload design with a thousand colours or plaster it with photos to achieve a knock-out impact. The black & white with accents of colours make this branding timeless but still keeps it fresh. Check them out at:
http://www.anagrama.com/portafolio/84-micheline.
Thanks for this opportunity David. Cheers.
I used Matt’s random number generator to choose 15 numbers from 1 to 55. All 15 winners have now been emailed.
Apologies if you missed-out this time around, and have a fantastic weekend!
Oh, and just in case there’s some problem with the email getting through, the winners are:
Mark James, Aubrey Boyns, Andrea Austoni, Brady Bone, David B., Rikki Rogers, Liette Bernard, Graham Stinson, Colin Purrington, Erin Welch, Mark D., Alicia Viera, Patrick Thompson, Chanelle Henry, and Jimmy King.