Comments on: Model divorces geek after he spends $1M declaring his love http://www.davidairey.com/model-divorces-geek-after-he-spends-1m-declaring-his-love/ Graphic and logo designer based in Edinburgh, UK, with a passion for logo design. Fri, 25 Jul 2008 10:49:56 +0000 http://wordpress.org/?v=2.6 By: Jan from thrusites design http://www.davidairey.com/model-divorces-geek-after-he-spends-1m-declaring-his-love/#comment-33577 Jan from thrusites design Mon, 15 Oct 2007 15:45:51 +0000 http://www.davidairey.com/model-divorces-geek-after-he-spends-1000000-declaring-his-love/#comment-33577 Actually, the advertisers should convince customers that everything is OK :) . Nothing more. Take 1000 people and repeat them one thing for about 1000 times, three times a day. You'll see a change in at least 80% of them after a month and another 15% will agree with the advertiser in the end of the campaign. It's just like with new cars. When a new (and relatively ugly) car designed for masses is officially released, only a small part of customers buy it. But as time goes by, people are getting more familair to this "new and ugly" design and they're sold like they were looking nice in the beginning. Actually, the advertisers should convince customers that everything is OK :) . Nothing more. Take 1000 people and repeat them one thing for about 1000 times, three times a day. You’ll see a change in at least 80% of them after a month and another 15% will agree with the advertiser in the end of the campaign.

It’s just like with new cars. When a new (and relatively ugly) car designed for masses is officially released, only a small part of customers buy it. But as time goes by, people are getting more familair to this “new and ugly” design and they’re sold like they were looking nice in the beginning.

]]> By: MorganLighter http://www.davidairey.com/model-divorces-geek-after-he-spends-1m-declaring-his-love/#comment-7818 MorganLighter Sat, 26 May 2007 16:46:10 +0000 http://www.davidairey.com/model-divorces-geek-after-he-spends-1000000-declaring-his-love/#comment-7818 For a different take on this - check out Benjamin R. Barber's book - "Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens. You can buy it on Amazon for @$20.00 or see if it's at your local library. I think you'll find in enlightening and a bit scary. For a different take on this - check out Benjamin R. Barber’s book - “Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens. You can buy it on Amazon for @$20.00 or see if it’s at your local library. I think you’ll find in enlightening and a bit scary.

]]> By: David Airey :: Creative Design :: http://www.davidairey.com/model-divorces-geek-after-he-spends-1m-declaring-his-love/#comment-7541 David Airey :: Creative Design :: Wed, 23 May 2007 10:42:59 +0000 http://www.davidairey.com/model-divorces-geek-after-he-spends-1000000-declaring-his-love/#comment-7541 Absolutely, Dawud. I think we'll see more and more of a shift with the consumer taking more control. The world is becoming flat with new technology, giving us consumers more and more choice. Advertisers need to wake up to this. Absolutely, Dawud.

I think we’ll see more and more of a shift with the consumer taking more control.

The world is becoming flat with new technology, giving us consumers more and more choice. Advertisers need to wake up to this.

]]> By: Dawud Miracle http://www.davidairey.com/model-divorces-geek-after-he-spends-1m-declaring-his-love/#comment-7448 Dawud Miracle Tue, 22 May 2007 15:16:09 +0000 http://www.davidairey.com/model-divorces-geek-after-he-spends-1000000-declaring-his-love/#comment-7448 Isn't this a great example of how much of the marketing/ad industry today just doesn't get what people want? Isn’t this a great example of how much of the marketing/ad industry today just doesn’t get what people want?

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