Model divorces geek after he spends $1M declaring his love
Advertiser and Consumer: a dying relationship?
We’re seeing a shift in global advertising, and it’s favouring the consumer. Advertisers must realise that us consumers want to converse with the people who are being handed our hard-earned cash.
Below is a short, quite clever video clip about The Break-Up. It was produced under the guidance of Geert, a Trade Marketing Manager for Microsoft. You can view Geert’s blog here, focusing on The Break Up.
Who’s getting it right?
What’s interesting in this case is how Microsoft, through Geert, are asking the opinion of us as the consumer how we want to be advertised to. Do you think there should be a sequel to this short movie? Personally I think it’s good that Microsoft are working more on promotion through social interaction (such as with Geert’s website).
However, is it just me, or do you find it odd that advertisers are now asking the consumer how to effectively promote their product / service? Maybe I’m just skeptical because of how the advertising industry works. It crosses my mind that as much as companies ask the consumer questions, a lot of them still go with their in-house ideas (kind of like a client paying for a graphic designer yet driving the boat and micro-managing the details).
If there’s advertising that you feel hits the target I’d love to know.
Here’s a case study of how SONY got it wrong.
Thanks for flagging the video: Joanna at ON: Digital + Marketing.
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4 appreciated comments on “Model divorces geek after he spends $1M declaring his love”
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Isn’t this a great example of how much of the marketing/ad industry today just doesn’t get what people want?
Absolutely, Dawud.
I think we’ll see more and more of a shift with the consumer taking more control.
The world is becoming flat with new technology, giving us consumers more and more choice. Advertisers need to wake up to this.
For a different take on this – check out Benjamin R. Barber’s book – “Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens. You can buy it on Amazon for @$20.00 or see if it’s at your local library. I think you’ll find in enlightening and a bit scary.
Actually, the advertisers should convince customers that everything is OK :) . Nothing more. Take 1000 people and repeat them one thing for about 1000 times, three times a day. You’ll see a change in at least 80% of them after a month and another 15% will agree with the advertiser in the end of the campaign.
It’s just like with new cars. When a new (and relatively ugly) car designed for masses is officially released, only a small part of customers buy it. But as time goes by, people are getting more familair to this “new and ugly” design and they’re sold like they were looking nice in the beginning.