Advertiser and Consumer: a dying relationship?
We’re seeing a shift in global advertising, and it’s favouring the consumer. Advertisers must realise that us consumers want to converse with the people who are being handed our hard-earned cash.
Below is a short, quite clever video clip about The Break-Up. It was produced under the guidance of Geert, a Trade Marketing Manager for Microsoft. You can view Geert’s blog here, focusing on The Break Up.
Who’s getting it right?
What’s interesting in this case is how Microsoft, through Geert, are asking the opinion of us as the consumer how we want to be advertised to. Do you think there should be a sequel to this short movie? Personally I think it’s good that Microsoft are working more on promotion through social interaction (such as with Geert’s website).
However, is it just me, or do you find it odd that advertisers are now asking the consumer how to effectively promote their product / service? Maybe I’m just skeptical because of how the advertising industry works. It crosses my mind that as much as companies ask the consumer questions, a lot of them still go with their in-house ideas (kind of like a client paying for a graphic designer yet driving the boat and micro-managing the details).
If there’s advertising that you feel hits the target I’d love to know.
Here’s a case study of how SONY got it wrong.
Thanks for flagging the video: Joanna at ON: Digital + Marketing.