I’ve been reading through Marks of Excellence: the history and taxonomy of trademarks, by Per Mollerup. Here’s a glimpse of what to expect inside.
From the blurb:
“This book presents a thorough exploration of the trademark: its history, development, style, classification and relevance in today’s world. A brief history is given of the origins of the trademark in heraldry, monograms, owner’s marks and certificates of origin.”
The next chapters form a study of corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive taxonomy of trademarks, covering name marks, abbreviations and all kinds of picture marks.
Also included is an alphabetical index of trademark themes: an illustrated selection of examples which feature some of the world’s “best” trademarks — the marks of excellence from which this book takes its name.
The final section of the book covers the development of trademarks over time and across the boundaries of language and space.
Per Mollerup, the author, is the founder of Mollerup Designlab, a leading Scandinavian consultancy in visual communication, information design and corporate identity. Previously publisher and editor of the magazines Mobilia and Tools, he has produced television programmes and lectured internationally on design.
Mollerup’s previous books include Design for Life, The Corporate Design Programme, Good Enough is Not Enough and The Visible Company.
Purchase Marks of Excellence:
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