I’ve been reading Marks of Excellence: the history and taxonomy of trademarks, by Per Mollerup.
From the blurb:
“This book presents a thorough exploration of the trademark: its history, development, style, classification and relevance in today’s world. A brief history is given of the origins of the trademark in heraldry, monograms, owner’s marks and certificates of origin.”
The next chapters form a study of corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of different trademarks that cover wordmarks, monograms, and all kinds of symbols and emblems.
Also included is an alphabetical index of trademark themes: an illustrated selection of examples that feature some of the world’s “best” trademarks.
The final section focuses on the development of trademarks over time and across the boundaries of language (and space).
Per Mollerup is a Danish designer and author. Previously publisher and editor of the magazines Mobilia and Tools, he also produced television programmes and lectured internationally on design.
Mollerup’s previous books include Design for Life, The Corporate Design Programme, Good Enough is Not Enough and The Visible Company.