Marks of Excellence by Per Mollerup

If there’s one logo design book I’d recommend above all others, I’m hard pressed to name a better candidate than Marks of Excellence: the history and taxonomy of trademarks, by Per Mollerup. Here’s a glimpse of what to expect inside.

From the blurb:
This book presents a thorough exploration of the trademark: its history, development, style, classification and relevance in today’s world. A brief history is given of the origins of the trademark in heraldry, monograms, owner’s marks and certificates of origin.

The next chapters form a study of corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive taxonomy of trademarks, covering name marks, abbreviations and all kinds of picture marks.

Also included is an alphabetical index of trademark themes: an illustrated selection of examples which feature some of the world’s best trademarks – the marks of excellence from which this book takes its name.

The final section of the book covers the development of trademarks over time and across the boundaries of language and space.

Per Mollerup, the author, is the founder of Mollerup Designlab, a leading Scandinavian consultancy in visual communication, information design and corporate identity. Previously publisher and editor of the magazines Mobilia and Tools, he has produced television programmes and lectured internationally on design.

Mollerup’s previous books include Design for Life, The Corporate Design Programme, Good Enough is Not Enough and The Visible Company.




If you have an interest in logo design, Marks of Excellence is available today for purchase on Amazon.com with more than 30% off the recommended retail price.
The book is published by Phaidon.
You’ll find a few more logo design book recommendations in my logo design resources, featured on Logo Design Love.
What’s your favourite logo design book?
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22 spot-on reader comments to “Marks of Excellence by Per Mollerup”
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Looks like a great book, I’ll have to go take a look at it. Thanks for sharing David.
I’ve also learned that we Canadians and Australians get ripped off on book prices!!!
One of the favorites in my personal library of over 300 identity design books!
I was surprised at the difference in cost for Australia and Canada, especially when the exchange rate is so similar to the US dollar. You have a keen eye.
Jeff,
That’s a hefty book collection you’ve got there! Glad to read this is one of your favourites too. I’d love to know what some of the others are.
@Brian / David: Yeah, the Europeans get ripped of a little bit also! Works out to be $61 for the Europeans compared to $35.00 in America!
One reason why I moved away from Ireland ! I could go on all day about price/product comparisons between rip off Ireland and the States!!
Brian Yerkes’s last blog post…5 Ways To Work Faster in Photoshop
That’s also a crazy difference if you’re spending Euros. For how long were you in Southern Ireland? I’m probably heading across the water after the summer, but to the North.
Hi David,
I was born in Ireland, moved to the States at age 2, moved back to Ireland age 10…..then moved to the States at 22. You are originally frorm the North aren’t you? I was up there once on a trip with Shelbourne FC, and our team bus got smashed up near Windsor Park from kids throwing large stones thru the windows!!! It was crazy…White car registrations aren’t safe in those areas!
Brian Yerkes’s last blog post…5 Ways To Work Faster in Photoshop
Looks like a great book, I think I have to buy this one. Thanks for sharing David. also I do enjoy your LogoDesign Love blog.
Hi David
This is a great book and one I’d forgotten, I used to loan this from my college library during the time I was a design student. It contains the classics, some timeless identites in there. I never bought it, I was a student! But will be adding it to my collection now, thank you for the heads up!
Dot Design’s last blog post…Jazz it up! - Barbican International Jazz and Blues Festival
Looks like a great buy : ] Thanks for sharing!
Jenna’s last blog post…10 Tips for Writing Better
Thanks for this David. I’ve been after a logo book for awhile now, I’ve just been finding it different to find the right one…
I was wondering if you’ve got any opinions on the new Adrian Shaughnessy book, Cover Art By?
Keep it up!
Regards, James George.
That’s a real encyclopedia. Thanks David for the great resources you provide right here!
Sherif’s last blog post…Still missing what to write for your blog?
I am from the North. From Bangor, 12 miles outside Belfast. My family are still there, hence the thoughts of moving back. Did you play for Shelbourne, or were you supporting? I read how you play football every week. I do too. Nothing too serious mind. Shame about the trouble on the bus. Things are much better nowadays, but I can’t see sectarianism becoming completely eradicated.
Supriya,
You’re very welcome, and I’m glad you enjoy Logo Design Love.
Gareth,
I know exactly what you mean about not buying too many books as a student. The library turned into a close ally back then.
Jenna,
My pleasure. I’ve been meaning to publish this post for a while now, and just got around to taking some snaps today.
James,
I understand the difficulty finding a good logo design book. There are so many on the market, and not many are in the class of this one. Should you decide to buy it, I’m keen to know what you think. I’ve not yet seen Cover Art By, though I’d like to. Do you have it?
Sherif,
No worries mate, and thanks to you too, for your visits.
Cover Art is going to be my next buy along with this one I feel… I’ll let you know my opinions! I’m going to see Adrian Shaughnessy’s talk next month in Newcastle. I’ve just been accepted into Northumbria University so I’m really excited and looking forward to the challenge.
Wonderful book. I am a big logo fanatic. Many humans need help and can benefit from this book. It will make the world a prettier place.
zork’s last blog post…Zork Green Tip 8 - Slow Down, Didiot
The design books of Per Mollerup are very good, I’ve recently reviewed Wayshowing at my blog (in Dutch), a book about Environmental Signage. http://www.segd.nl/literatuur/wayshowing.htm also a great book by Per Mollerup.
Sander’s last blog post…SignSphere: Mei 2008
I don’t have one logo design book yet. But this seems a good one! Thanks for sharing. Few weeks back, I’ve purchased a book with the title:
“ISLAMIC DESIGN”
A Genius For Geometry by Daud Sutton
Published by Wooden Books Ltd.
I guess this is worth a look and buy (only GBP 4.99) ;)
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Hi David. I live in russia, because I have bad English.
An interesting book. This description brands and companies? And this can be ordered from you?
That sounds like an interesting book. Thanks!
Sid
Sid Khullar’s last blog post…How my Sister in Law became ‘Sweetheart’ to a hundred
Absolutely awesome, I think I’m going to ask for this book for my birthday. I’ve been looking for a good logo book for a few months and this one seems to have all of the best.
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I like the look of this!
It’s something i’ve been considering buying for a while but there’s so much choice and i’m sure a lot of them are not great standard.
It’s good to have a recommendation by somebody that knows the field, thanks for the tip.
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I use this book myself when trying to come up with themes for my websites/blogs. To the people thinking of buying the book, it deffo rates in the top 3 Logo books I currently own.
Tis indeed a good book for some of the best recognised logos in history.Logo books are so damn expensive over here I haven’t bought many - very jealous of the 300+ collection! We do have a few good ones in work though, such as the Logolounge range.
I’ll have to ask Rafie where he got that Islamic design book for a fiver. It’s £22 on Amazon :S