Comments on: London 2012 olympics logo disaster

By: tmmtb

tmmtb — Tue, 02 Dec 2008 04:44:41 +0000

Yeah! I think they got it right-maybe…
-The logo has a connection with nobody therefore it’s… Everyone’s Games, Everyone’s 2012-hmm…
-They are trying to grab the attention of young people. Wait, just because a child could have come up with it does it give reason to say the logo will reach out to them-why not…
-Now 2012 spelled out jaggedly as the main symbol for the olympics to make the brand edgy for an edgy city-Come On!!!

It’s a difficult task to create a logo that speaks of its host, connects with everyone, combine the olympic and paralympic games, and lets not forget to engage, involve, and enthuse - to change lives.

…yeah I think all they need to do is change the color and it should work, maybe even put some pictures of atheletes something like a montage of photos instead of color. Could that be cool?

By: Chris

Chris — Wed, 05 Nov 2008 23:43:51 +0000

Gross. It looks like somebody threw up and drew”London” and some rings with a stick. This is without a doubt, the worst logo that I have ever seen. It makes me want to fight the person that signed off on it. I think the “logo” (for lack of a better word) will be giving me nightmare for quite some time. Everybody involved in this should be embarrassed by it. Three word come to mind. Ugly Amateur Crap.

By: Rob

Rob — Mon, 20 Oct 2008 22:18:27 +0000

As this logo starts appearing in more and more places around London, my intense dislike of it and my shame at the fact that it is being associated with something I felt proud of (the 2012 Olympics) grow.

By: Mike From The States

Mike From The States — Fri, 17 Oct 2008 23:38:42 +0000

I would like to say that’s not recognizable and from a distance of 10 ft. it’s completely indecipherable. I checked out the designer’s website and I would like some answers as to why I am not making 400,000 pounds. When they say they were targeting the youth did they mean their former selves. What is it about these forty year old suits that they think everyone wants to relive the 80’s. Unless we’re bringing back the coke binges I don’t want to hear about it. These guys couldn’t be more out of touch if their fingers were cut off.

By: Acuity Designs, London

Acuity Designs, London — Sun, 28 Sep 2008 05:19:59 +0000

Beaing an east londoner, I can;t wait for the games, but seeing this logo on ads everywhere, it just doesn’t ‘feel’ right or look right. I honestly am disappointed in it, lets hope the rest of the games isnt as big as a disaster as this logo!

By: Amber

Amber — Tue, 23 Sep 2008 08:41:54 +0000

Pathetic!! The worse logo design I’ve ever seen, and this is for 2012 Olympic game?!? Joke! It looks like a guy on the left is punching the other person’s head on the right…

By: Jeremy

Jeremy — Tue, 16 Sep 2008 13:38:13 +0000

I personally like the logo as well.
It is kinda creative and also, you don’t see logos like that now a days.

That London Olympics Logo is one of the best Logo i have seen. Just look at the past Olympics Logo.

GO LONDON! GO UK!

By: Andy James

Andy James — Sun, 14 Sep 2008 19:42:34 +0000

Personally i really like the logo, i think its progressive, daring and breaks with convention. I would love to have clients who want to ground break, and not conform wth tired and tested design principles. One of best reviews i read about the logo was this

http://www.clickpogo.co.uk/blog/?p=113

quite amusing.

By: rupert

rupert — Thu, 11 Sep 2008 21:32:27 +0000

I am a student at Central St Martins studying BA Graphic Design. I must say that as a fellow graphic designer and student I am embarrassed to have that disgraceful ‘design’ for our nations Olympics.

Your website conveys the idea of future change. How can you justify this ‘ideal’ when you make a mockery of our country’s one chance to display all that we have which makes our nation great.

The one time a nation has to show off their country’s true assets is at the Olympics. However you have decided to create that thoughtless, unimaginative, plain muddle of an emblem, that is our 2012 Olympic label. I find that quite insulting.

You should be appalled by this, not only the state of the thoughtless design but by ruining our country’s one chance to impress. In my view the challenge to create a new Olympic design should have been given to schools across the country, or to people with terminal illnesses. They would be able to provide far more emotion and thought to a piece of art than any of your designers.

If a child who is going to die from a long term illness could express their last feelings in a nations graphic logo, do you not think that would be far more thought provoking and passionate?? Even thinking about the ‘Para Olympics’, that could be a very good chance to make a thoughtful piece of design.

This is far too late as I know the design is in strong circulation especially around London. However I hope that you would intend to do something about this and try to correct what will go down in history as a design disaster.

Yours faithfully

Rupert Mason

By: Younger

Younger — Wed, 27 Aug 2008 02:16:08 +0000

What in the hell is this. I’m ashamed that this monstrosity ever left the building. If this thing flies I think I’ll start a petition against the Olympics in its entirety. I think they could have just bedazzled the rings and it wouldn’t have been half as offensive.