Comments on: London 2012 Olympics logo disaster

By: Geri

Geri — Fri, 10 Feb 2012 20:03:28 +0000

Thank goodness. I had to read pretty far into the comments, but I found a few people who also thought it looked like two (kinda messed up looking people) getting it on. I thought maybe I just had a warped mind since that was my immediate impression when I first looked at this “logo”.

By: Andy Beard

Andy Beard — Fri, 20 Jan 2012 23:32:19 +0000

Hmmmmpfh…. £400,000?? Still cant quite get over it… do design companies of this size think they can get away with anything.

I remember a builder in the papers a few years back who was put put in prison for overcharging for a wall he built…. £20,000 for a 20ft wall… the wall wasn’t built properly either….need I go on?

No doubt the majority of persons who have posted here could knock up a logo far surpassing the quality of the final logo and probably within the space of about half an hour!

Read into it whatever you would like, let them blind us with their so called new approaches to brand strategy yadda yadda yadda…

Dear Mr.Cameron… next time the Olympics are held in our country please come to me for a quote and save the country some money!

By: toni from leicester

toni from leicester — Tue, 17 Jan 2012 20:32:00 +0000

I have read through everyone’s remarks, and now as we are fast approaching the start of the olympics it makes me firmly believe that like most things in life it will be over before we know it and that will be that.
I remember the logo coming out all those years ago and it has never grown on me, i actually think even less of it now as all i see is lisa simpson after it was first mentioned. it’s hard to get it out of your head, but i believe that is the point, it will be remembered unlike our dear wenlock and mandeville. i mean really? seriously? those things are actually ridiculous. one thing that annoys me is that they have to be explained every part, right down to their taxi lamp! The logo should have been designed by a uni/ college student, it would have given them the much needed lift in life, and some fantastic press for the olympics and cost a fraction of what they paid. Anyway i have my tickets, i’m very excited but to sum it up the logo is quite simply…. pathetic

By: Ruben B

Ruben B — Fri, 30 Dec 2011 11:09:08 +0000

To the people of England, when you see this logo in the street or somewhere just tear it off or smear mud/paint or ink.

Send a strong message.

Would I get a visa to England just for this purpose? LOL

By: ron

ron — Tue, 13 Dec 2011 12:36:39 +0000

Its “Lion” not “Zion”- Lion is common animal in British forest.

By: David

David — Sun, 11 Dec 2011 15:01:56 +0000

Leaving the conspiracy theories aside. The olympics is about inclusion and participation. That people of all races, religions, and creeds can come together under the banner of sport.

There is nothing pleasant about this symbol at all. It is sharp, aggressive, and harsh. The five olympic circles take a back seat as does London. Strange that the year of the number rather than the event itself is the most imprtant thing. 2012.

Even if you focus on the number and the numerous ways which you could have created something that would reflect our global community.It still falls wide of the mark…

Dont even get me started about the one eyed monster mascots. wtf!

By: James

James — Sat, 08 Oct 2011 19:10:32 +0000

For those who claim to actually like the design now – it was terrible when it was first unveiled, and it is still terrible now. What has changed? Your own aesthetic standards have regressed to accommodate for this travesty.

If an observer does not have an absolutistic, albeit subliminal, appreciation of key aesthetic standards (eg. “golden ratio” and fibonacci proportions) he/she may grow accustomed to, or even actually begin to admire aberrations such as this.

By: Rudi Allen

Rudi Allen — Mon, 03 Oct 2011 19:52:41 +0000

Anyone notice that, if scrutinized, the numbers actually spell out “ZION”?

By: David

David — Thu, 22 Sep 2011 15:53:12 +0000

Actually the logo is as good as many there have been in the past and it is growing on me.

I has to generate debate and be recognisable – and it has done just that.

However, I will never see the point of the little one eyed monsters!!

By: LisaZoo

LisaZoo — Fri, 12 Aug 2011 04:50:07 +0000

does anyone know who made the motion piece for their hand over video?

http://www.youtube.com/watch?v=Yz47ZQlBwmQ

this is the official video btw ..just saying X_X