Creative directors: Matt Baxter and Martin Lawless
Logo designers: Katie Morgan and Natalie Bennett
“The pen is mightier than the pudding, but they co-exist more than happily in this identity.”
Quoted from Logo, by Michael Evamy.
The 300million portfolio shows just the symbol, and not the accompanying text, seen on the GFW website (below).
Site designed by Horwich IT Services — it’s my guess they were responsible for the typography.
The type is awkwardly spaced, and the background doesn’t help either. Not only does the graduation significantly hinder legibility (squint a little, or step back), but it also removes the deserved emphasis a solid background would offer.
The symbol alone is fantastic, a great idea. Shame about the site application.
Update: 26 July 2010
The GFW site has been updated. The graduation’s gone, but the typography still lacks.