The Presbyterian Church / PC (USA) logo was created by Rhode Island firm, Malcolm Grear Designers.
Update: 02 July 2008
You’ve made me change my mind on this one. The flames beneath the cross provoke associations I think are detrimental to the brand.
From the Malcolm Grear website:
“In 1983, after 122 years of separation caused by the Civil War, all sections of the Presbyterian Church were finally reunited, which brought about the need for a new symbol. After the nine member task force reviewed 46 American designers, Malcolm Grear Designers was awarded the project.”
The logo is composed of eight different elements merged together into one creative mark, detailed here:
“Being one of the most recognizable and emotionally charged symbols in the world, it is inconceivable that design improvements could be made upon the cross. However, since it represents many contrasting theologies and ideologies, it has various meanings for different peoples.”
Malcolm Grear went on to create church signage, the PC (USA) website, and stained glass windows (pictured below).
What do you think? Do churches need logos? An interesting debate in the comments on Logo Design Love. Worth a read.