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	<title>Comments on: Logo of the month #7</title>
	<link>http://www.davidairey.com/logo-of-the-month-7/</link>
	<description>I'm a graphic and logo designer based in Edinburgh, Scotland, with a huge passion for logo design.</description>
	<pubDate>Mon, 12 May 2008 08:28:58 +0000</pubDate>
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		<title>By: Sebastien</title>
		<link>http://www.davidairey.com/logo-of-the-month-7/#comment-93709</link>
		<dc:creator>Sebastien</dc:creator>
		<pubDate>Tue, 06 May 2008 04:09:22 +0000</pubDate>
		<guid>http://www.davidairey.com/logo-of-the-month-7/#comment-93709</guid>
		<description>I really like this logo. Very simple but i think it is really.... mmm.... efficient?

&lt;em&gt;Sebastien's last blog post...&lt;a href="http://www.sebastienpage.com/the-iphone-as-a-recording-studio/" rel="nofollow"&gt;The iPhone As A Recording Studio&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I really like this logo. Very simple but i think it is really&#8230;. mmm&#8230;. efficient?</p>
<p><em>Sebastien&#8217;s last blog post&#8230;<a href="http://www.sebastienpage.com/the-iphone-as-a-recording-studio/" rel="nofollow">The iPhone As A Recording Studio</a></em></p>
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		<title>By: David Airey</title>
		<link>http://www.davidairey.com/logo-of-the-month-7/#comment-93641</link>
		<dc:creator>David Airey</dc:creator>
		<pubDate>Mon, 05 May 2008 08:34:26 +0000</pubDate>
		<guid>http://www.davidairey.com/logo-of-the-month-7/#comment-93641</guid>
		<description>Thanks very much, everyone, for the continued comments. The discussion has been great to follow.</description>
		<content:encoded><![CDATA[<p>Thanks very much, everyone, for the continued comments. The discussion has been great to follow.</p>
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		<title>By: Ty Lombardi</title>
		<link>http://www.davidairey.com/logo-of-the-month-7/#comment-93627</link>
		<dc:creator>Ty Lombardi</dc:creator>
		<pubDate>Mon, 05 May 2008 03:05:55 +0000</pubDate>
		<guid>http://www.davidairey.com/logo-of-the-month-7/#comment-93627</guid>
		<description>It's amazing how simplicity truly is more effective than complexity when it comes to logos.  This logo leaves an incredible impact, as it's still stuck in my head as I'm typing this!

Beyond the logo, I'd like to compliment you on your blog.  I found this blog by doing a google search for "dofollow blogs".  I design cartoon logos myself so I found your blog to be very interesting.

Keep up the good work!</description>
		<content:encoded><![CDATA[<p>It&#8217;s amazing how simplicity truly is more effective than complexity when it comes to logos.  This logo leaves an incredible impact, as it&#8217;s still stuck in my head as I&#8217;m typing this!</p>
<p>Beyond the logo, I&#8217;d like to compliment you on your blog.  I found this blog by doing a google search for &#8220;dofollow blogs&#8221;.  I design cartoon logos myself so I found your blog to be very interesting.</p>
<p>Keep up the good work!</p>
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		<title>By: Jiro Takayasu</title>
		<link>http://www.davidairey.com/logo-of-the-month-7/#comment-93554</link>
		<dc:creator>Jiro Takayasu</dc:creator>
		<pubDate>Sat, 03 May 2008 22:09:31 +0000</pubDate>
		<guid>http://www.davidairey.com/logo-of-the-month-7/#comment-93554</guid>
		<description>Seeing this logo made we realise the conceptual meaning behind the Nintendo Wii. When you read it, it sounds like 'WE' but its actually spelt with two i's...

all things considered, I think the public is more than capable of handing such a concept. The progressive nature of what Gore is trying to do is so clearly captured in this logo.</description>
		<content:encoded><![CDATA[<p>Seeing this logo made we realise the conceptual meaning behind the Nintendo Wii. When you read it, it sounds like &#8216;WE&#8217; but its actually spelt with two i&#8217;s&#8230;</p>
<p>all things considered, I think the public is more than capable of handing such a concept. The progressive nature of what Gore is trying to do is so clearly captured in this logo.</p>
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		<title>By: Jenna</title>
		<link>http://www.davidairey.com/logo-of-the-month-7/#comment-93467</link>
		<dc:creator>Jenna</dc:creator>
		<pubDate>Fri, 02 May 2008 13:55:02 +0000</pubDate>
		<guid>http://www.davidairey.com/logo-of-the-month-7/#comment-93467</guid>
		<description>I like it -- it's clean &#38; simple  : ]  and it's something different!

&lt;em&gt;Jenna's last blog post...&lt;a href="http://feeds.feedburner.com/~r/CreateBusinessGrowthPostingFreeTipsToHelpYouGrowYourBusinessOnlineAndOff/~3/281929529/in-search-of-the-truth" rel="nofollow"&gt;In Search of the Truth&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I like it &#8212; it&#8217;s clean &amp; simple  : ]  and it&#8217;s something different!</p>
<p><em>Jenna&#8217;s last blog post&#8230;<a href="http://feeds.feedburner.com/~r/CreateBusinessGrowthPostingFreeTipsToHelpYouGrowYourBusinessOnlineAndOff/~3/281929529/in-search-of-the-truth" rel="nofollow">In Search of the Truth</a></em></p>
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		<title>By: Nugroho Pratama</title>
		<link>http://www.davidairey.com/logo-of-the-month-7/#comment-93451</link>
		<dc:creator>Nugroho Pratama</dc:creator>
		<pubDate>Fri, 02 May 2008 09:27:33 +0000</pubDate>
		<guid>http://www.davidairey.com/logo-of-the-month-7/#comment-93451</guid>
		<description>simple yet nice; i just wonder how much the iteration to have this kind of design, i'm sure telling this will greatly differ from "just luck" nice or "full effort" nice. thx for the article david.

&lt;em&gt;Nugroho Pratama's last blog post...&lt;a href="http://nugrohoadipratama.com/?p=33" rel="nofollow"&gt;UU Information and Electronic Transaction&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>simple yet nice; i just wonder how much the iteration to have this kind of design, i&#8217;m sure telling this will greatly differ from &#8220;just luck&#8221; nice or &#8220;full effort&#8221; nice. thx for the article david.</p>
<p><em>Nugroho Pratama&#8217;s last blog post&#8230;<a href="http://nugrohoadipratama.com/?p=33" rel="nofollow">UU Information and Electronic Transaction</a></em></p>
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		<title>By: gareth</title>
		<link>http://www.davidairey.com/logo-of-the-month-7/#comment-93414</link>
		<dc:creator>gareth</dc:creator>
		<pubDate>Thu, 01 May 2008 18:04:49 +0000</pubDate>
		<guid>http://www.davidairey.com/logo-of-the-month-7/#comment-93414</guid>
		<description>Like you said in your opening bit David, they have certainly taken a risk with this. I'm abit on the fence with it, I don't think its instantly understandable what its trying to do, but a love its ambition. 

I'm sure that when Landor Associates put forward the current FEDEX logo they would have scratched their heads and said "what if people can't see the arrow or understand what we've done?". BUT they put it forward and it works and will do for a very long time based on the fact that it requires some thought but is simple at the same time. 

This logo I think belongs in the same camp, its thought provoking and is asking questions like its subject should. Like some people have said I think it will work best when animated to show its double meaning and once people know they will see it everytime (like FEDEX etc)

I have a feeling that this could become a minor classic.

Thank you for showing it to us.
Gareth</description>
		<content:encoded><![CDATA[<p>Like you said in your opening bit David, they have certainly taken a risk with this. I&#8217;m abit on the fence with it, I don&#8217;t think its instantly understandable what its trying to do, but a love its ambition. </p>
<p>I&#8217;m sure that when Landor Associates put forward the current FEDEX logo they would have scratched their heads and said &#8220;what if people can&#8217;t see the arrow or understand what we&#8217;ve done?&#8221;. BUT they put it forward and it works and will do for a very long time based on the fact that it requires some thought but is simple at the same time. </p>
<p>This logo I think belongs in the same camp, its thought provoking and is asking questions like its subject should. Like some people have said I think it will work best when animated to show its double meaning and once people know they will see it everytime (like FEDEX etc)</p>
<p>I have a feeling that this could become a minor classic.</p>
<p>Thank you for showing it to us.<br />
Gareth</p>
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		<title>By: Jermayn Parker</title>
		<link>http://www.davidairey.com/logo-of-the-month-7/#comment-93375</link>
		<dc:creator>Jermayn Parker</dc:creator>
		<pubDate>Thu, 01 May 2008 05:07:47 +0000</pubDate>
		<guid>http://www.davidairey.com/logo-of-the-month-7/#comment-93375</guid>
		<description>Yes I think this could be another case of the designer being too smart for his own boots...

Cleaver indeed but majority will NOT get it, also does not have any resemblance to the company which is indeed risky. I wonder how many companies would want something not looking like their corporate identity??

&lt;em&gt;Jermayn Parker's last blog post...&lt;a href="http://www.wotuthink.com/smart-people" rel="nofollow"&gt;Smart People&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Yes I think this could be another case of the designer being too smart for his own boots&#8230;</p>
<p>Cleaver indeed but majority will NOT get it, also does not have any resemblance to the company which is indeed risky. I wonder how many companies would want something not looking like their corporate identity??</p>
<p><em>Jermayn Parker&#8217;s last blog post&#8230;<a href="http://www.wotuthink.com/smart-people" rel="nofollow">Smart People</a></em></p>
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		<title>By: cohnsey</title>
		<link>http://www.davidairey.com/logo-of-the-month-7/#comment-93372</link>
		<dc:creator>cohnsey</dc:creator>
		<pubDate>Thu, 01 May 2008 04:11:47 +0000</pubDate>
		<guid>http://www.davidairey.com/logo-of-the-month-7/#comment-93372</guid>
		<description>i dont mean to be rude to mr gore, but that logo bites it</description>
		<content:encoded><![CDATA[<p>i dont mean to be rude to mr gore, but that logo bites it</p>
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		<title>By: Nate S</title>
		<link>http://www.davidairey.com/logo-of-the-month-7/#comment-93353</link>
		<dc:creator>Nate S</dc:creator>
		<pubDate>Wed, 30 Apr 2008 21:19:26 +0000</pubDate>
		<guid>http://www.davidairey.com/logo-of-the-month-7/#comment-93353</guid>
		<description>Clever. Cute. But it also runs the risk of being unoriginal. The we/me thing has been done. 

My thing - I read "me" both ways, perhaps because being sensitive to typography, the stem identifies the letter as an "m" no matter how it's turned. And "me" doesn't resonate for environmental concerns. So for me, it's a thumbs down.</description>
		<content:encoded><![CDATA[<p>Clever. Cute. But it also runs the risk of being unoriginal. The we/me thing has been done. </p>
<p>My thing - I read &#8220;me&#8221; both ways, perhaps because being sensitive to typography, the stem identifies the letter as an &#8220;m&#8221; no matter how it&#8217;s turned. And &#8220;me&#8221; doesn&#8217;t resonate for environmental concerns. So for me, it&#8217;s a thumbs down.</p>
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