33 spot-on reader comments to “Logo of the month #6”

1. Zach, on March 25th, 2008 said:

   very creative. i agree why didn’t I think of that? :)

2. H. Michael Karshis, on March 25th, 2008 said:

   All yokes aside - very nice!

   HMK

   H. Michael Karshis’s last blog post..OOgmerk Opticians

3. Mike, on March 25th, 2008 said:

   Thats a cracking design.

4. Scott Fillmer, on March 25th, 2008 said:

   I love simple logo designs, this one is great. Every time I try to come up with one I can’t seem to get it to work but whenever I see one done by someone else it looks good :)

5. David Airey, on March 25th, 2008 said:
   The wise-cracks are in full flow. Superb ;)

   Thanks for the comments guys.

6. Michael, on March 25th, 2008 said:

   This is great Dave. I was actually browsing my fffffound account today and came across this image and couldn’t figure out why people were marking this image. Now with a little enlightenment, I not only see it, but laugh at its sheer brilliance. I should have looked harder.

7. details, on March 25th, 2008 said:

   eggstraordinary. (sorry, i had to).

   although seriously, nice work. thanks for sharing!
   .details.

   details’s last blog post..Haagen-Daaz Loves Honey Bees

8. Regan, on March 25th, 2008 said:

   I found it too eggsasperating to formulate a word play comment.

   So I’ll refrain from saying anything.

   Regan’s last blog post..Why do Mullard / Amperex preamp tubes flash?

9. Justin Lilly, on March 25th, 2008 said:

   Similar to Michael, I missed the overall greatness of it at first. I noticed the odd shaped circle for the center, but didn’t quite get that it was an egg until I saw the name of the company. Eggceptional!

   Justin Lilly’s last blog post..Django-GenCal: How does it work?

10. Blaise Kal, on March 25th, 2008 said:

    This reminds me of the Guild of Food Writers logo I stumbled upon yesterday. It also uses a spoon cutout to compose a new shape: a pen tip.

    http://spookpaard.nl/host/files/foodlogo.jpg / http://www.gfw.co.uk

11. LaurenMarie - Creative Curio, on March 25th, 2008 said:

    I love those negative space logos (like FedEx or Keep Open–which I can’t find now. I know I read about it on your blog!!). They are very creative! The idea is so simple, but I bet it took them a while to think it up. I wish they had done a step-by-step like you always do, David! Then we would be able to appreaciate the hard work behind the logo, too.

    LaurenMarie - Creative Curio’s last blog post..Using Expert Features of Illustrator: Glyphs and Pathfinder

12. Armen, on March 25th, 2008 said:

    Yeah, I caught this over on John’s blog. It’s quite amazing.

    Who would have thought the white of an egg could be so effective?! ;)

    Armen’s last blog post..WordPress Users: Are You Being Ripped Off?

13. Brian Yerkes, on March 25th, 2008 said:

    It is logo’s like this that makes other logo designers change their careers to become bartenders.

    Such a great logo. The use of negative space is so good, that I believe at least 70% of the general public would never see it.

    Does this make the logo a simply boring “E”? What do you think?

    Brian Yerkes’s last blog post..All Designers Must Have This

14. Tracey Grady, on March 25th, 2008 said:

    Beautiful. Clearly the designers are no spring chickens.

15. Web Design UK (Julian), on March 26th, 2008 said:

    3 words to describe !!! “Simple , Creative & Effective”

16. David Airey, on March 26th, 2008 said:
    Hi Michael,

    It’s one of those that looks average at first, but once you focus on the negative space, and the company name, you’ll not soon forget it.

    details, Regan, Justin, Armen, Tracey,

    Loving the cheesy remarks. Can’t beat a bad yoke ;)

    Blaise,

    Thanks for linking to the GFW logo. Great idea! Shame about how it’s applied to their website though. It could look so much better.

    Lauren,

    I actually asked the creators for some sketches, and wanted to publish them here with the finished logo. They said they’d see what they could find, but I guess they’re too busy.

    I just realised, the Keep Open logo is no longer shown on my site. I’ll have to re-add it. Sorry. :)

    Brian,

    Good question. In this case, unless you know the name of the company (or someone tells you to look at the white), you’ll not see the shapes. However, when you put two and two together, it’s one you’ll always remember, which is why it’s so effective.

    Julian,

    Glad you like.

17. Jesse Vlasveld, on March 26th, 2008 said:

    I didn’t see the egg and spoon at first too. It’s brilliant though, as it’s a strong logo too when you wouldn’t know the business name.

    I guess this answers your question too Brian. I don’t think it’s a “boring” e without the business name.

18. Jacob Cass, on March 26th, 2008 said:

    A great logo and very creative however I think that if the e was made a little bit more like an egg or cone shape you would be able to see the E as an egg as well. At the moment it looks squashed. What do you think?

    Jacob Cass’s last blog post..Design Graphics Student Magazine Cover Competition 2008

19. Stephen Reid, on March 26th, 2008 said:

    To be honest at first glance I just thought it was the “e” from the Internet Explorer logo with the neg space in the middle resized a bit, more so if it was blue.
    It’s a cracking idea for a logo, something I’m sure worth shelling out for.
    Doubt I would have thought of it but I’m not sure I like the overall shape.
    Perhaps a more egg shaped “e”, or maybe that would be too obvious.

    I wonder which came first though, the egg and spoon or the “e”?

    Stephen Reid’s last blog post..Fire Alphabet

20. Eating Design, on March 26th, 2008 said:

    Its a Cracker! ehem very subliminal, stir at it for long enough then look away its still there in your vision 8O mother hen imprinting her self on the chicks :D

    Eating Design’s last blog post..Design News Weekly. Conrad Ostwald’s Showreel

21. Andrew Kelsall, on March 27th, 2008 said:

    Cracking idea - although I didn’t see the spoon at first glance, that’s the beauty of it I suppose. Just like the hidden Fedex arrow and the subliminal ‘A-Z’ of the newer Amazon logo, it deserves the recognition that it is now getting due to your post.

    Andrew Kelsall’s last blog post..That Guillemots CD is Red, so Get Over It!

22. Karly Barrett, on March 27th, 2008 said:

    This logo is simple and nice to look at but I can see why people are reminded of Internet Explorer. I tend to enjoy logos that play with the negative space like this. Though I don’t think it is nearly as effective as the FedEx logo. I would like to see it in relation to the company name. Every place I’ve seen this logo so far does not show it with the name. It’s often the relationship between the logo mark and the name of the company that ultimately sells me on an idea.

    Karly Barrett’s last blog post..What’s Your Logo Font?

23. Niyaz PK, on March 27th, 2008 said:

    Wow !!!
    Egg-cellent

    Niyaz PK’s last blog post..The Case of Lock-ins

24. Ricardo, on March 27th, 2008 said:

    Simple and very creative.
    Great logo.

25. Jenna, on March 27th, 2008 said:

    I like it! It is really simple but tasteful at the same time! Sometimes less is more!

    Jenna’s last blog post..The 5 W’s of the World Wide Web

26. Miguel Wickert (Pineiro), on March 27th, 2008 said:

    sorry, my comment is not in regard to your post. I just wanted to let you know, I found your site because of Troy Worman. Also, I subscribed to your site. Thanks!

    Miguel Wickert (Pineiro)’s last blog post..Plan Ahead

27. Dima, on March 28th, 2008 said:

    Hi David.

    I love your web-site design and layout, simple and nice. What blogging software did you use? Please, if its not too much of a secret =)

    Thanks, Dima

28. cathy, on March 28th, 2008 said:

    ULTIMATE… is th e word that comes to miy mind when I first set my eyes on the logo. To think that such a simple logo can bring out so much.. I do agree with Karly Barrett, it will be better is we can see it as a whole, the mark and the name…

29. Adam Hyman, on March 28th, 2008 said:

    Thats an okay logo, but it looks very similar to the old internet explorer logo.

30. David Airey, on March 28th, 2008 said:
    Jacob,

    There is a certain squashed appearance, and I’d be very interested to see the process involved with this one.

    Stephen,

    I wonder which came first though, the egg and spoon or the “e”?

    Great question. I’d wondered the same thing.

    Andrew,

    I agree, that the beauty is how you might not ‘get it’ at first glance. It’s kind of like an, “Ah ha” moment.

    Karly,

    It’d be great to see how the symbol played out alongside the name. Certainly. Here’s the Internet Explorer ‘e’ for comparison:

    

    Eating, Niyaz, Ricardo, Jenna, Cathy, Adam,

    Thanks very much for commenting.

    Miguel,

    Nice one! I didn’t know Troy featured my site until you said. I hope you receive info of use with your new subscription.

    Dima,

    It’s not secret at all. I use WordPress to power my blog, and highly recommend it.

31. Haris, on March 31st, 2008 said:

    wow…it’s so creative idea..

    Haris’s last blog post..HarisMedia wajah baru! Lebih Punya Taste…

32. Amanda Vlahakis, on April 7th, 2008 said:

    How interesting (and of course it’s a flippin’ brilliant design).

    I did something very similar (I hadn’t seen this at the time of course! lol), a month or so ago for a client.

    The company name was Active Dental, and the first ‘A’ is lowercase in the design. The shape that goes into the ‘a’ is that of a dentists mirror (you know those tiny mirrors they look at your teeth with).

    I’m not sure if I’m explaining myself very well and their site isn’t live yet for me to show you :)

33. David Airey, on April 7th, 2008 said:
    Hello Amanda,

    I like the idea behind your own design, and would love to see it once their site is live.

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