Comments on: Logo of the month #11

By: David Airey

David Airey — Thu, 17 Dec 2009 09:02:56 +0000

No need to apologise, Colm. I’ve just posted a reply to your question on the Giacom post, and hope it’s of some help.

By: Colm

Colm — Sat, 12 Dec 2009 04:16:17 +0000

really nice use of the negative space david
the tail take eye along adds sense of movement and humour whilst looking modern and memorable excellent

ps. I posted a bit of a life story in my last post about a pressing issue sorry if this aint a forum for debate on such matters of rignts of desingers

By: Simon Page

Simon Page — Wed, 04 Feb 2009 17:53:11 +0000

Very nice logo here good find!

By: vanlandingham

vanlandingham — Wed, 04 Feb 2009 00:09:21 +0000

Awesome find! That logo is genius.

By: David Airey

David Airey — Fri, 23 Jan 2009 15:21:19 +0000

Thanks, everyone, for adding to the chat. I hope you all have a great weekend.

By: David Airey

David Airey — Fri, 23 Jan 2009 15:20:46 +0000

Richard,

I agree about the website, though I’ve never been too keen on Flash-based sites as a whole.

LawrenceH,

Kervin makes some good points. The logo can get people talking, and if they can’t see it’s a sperm, tell them it’s a tadpole. Thanks though, to both you and Gareth for offering opinions on the other side of the fence.

Amanda,

I’ve noticed recently that even when you think a logo is great, if you get hold of the source vector file of another designer … many times I’ve spotted little tiny errors like that. I even spot it on my own designs post sign off. None of us are perfect.

I’ll back you up on that one. We all make mistakes. I certainly know how to.

By: Amanda Vlahakis

Amanda Vlahakis — Thu, 22 Jan 2009 21:47:48 +0000

I love the design but very unsure about the concept behind it and if it matches the company very well! :)

Spacing … oh yes, that’s possibly an error isn’t it really because it’s not there for any particular ‘design necessity’ reason. The design would work just as well even with the right sized gap there.

I’ve noticed recently that even when you think a logo is great, if you get hold of the source vector file of another designer … many times I’ve spotted little tiny errors like that.

I even spot it on my own designs post sign off. None of us are perfect :)

Good point about the male dominance of the design when it’s not for a specifically male dominated target audience? That also seems strange and I’m surprised it got sign off for that reason alone.

Interesting design to discuss.

By: Lena

Lena — Tue, 20 Jan 2009 00:10:51 +0000

I do not see an egg in the logo – “…A clever typographic tweak lent itself perfectly to the creation of the sperm shape.” This is a quote from the designer, who does not mention the egg. I think we want to see the egg to make the human logo seem more human and less sexist. All that being said, I love the logo and it makes sense that you would include it on your website.

By: Kervin

Kervin — Mon, 19 Jan 2009 19:42:51 +0000

David, this is a great logo to include in your “Logo of the month” series. I remember seeing it in Maggie Macnab’s “Decoding Design,” (a GREAT book to read) and wondered what others thought about it. I never “saw” the egg until I read your comment.

I absolutely LOVE this logo and strive to design marks that are just as beautifully executed. I agree with Matt and David Morin that if they’d tighten the kerning on all the letters, it would be even better. Still, its an amazing logo.

LawrenceH said “No first business conversation should include the word “sperm.” Although I think that’s correct, I also believe it does a lot to get people talking. Also, it’s quite memorable. You can’t forget this logo once you’ve seen it.

By: Matt

Matt — Mon, 19 Jan 2009 13:36:40 +0000

Very nice. I think you might be better closing the gaps between all the letters, I think it would still read well. Either way, it’s a great concept and I like it. I can see why it might be read as being a bit sexist, but I think you’d have difficulty making an egg as easily identifiable. Also, you could say that human are selling their services into a male dominated industry anyway, so why not use a sperm?