Human Worldwide is a music and sound design initiative, creating work for commercials, film, television and culture. The Human logo was designed by Paul Driver, of London-based design firm, Social UK.
Steven Lucker, Social UK’s Managing Director, had this to say.
…so much music is created using computers — yet human talent and passion remain the key to its success… A clever typographic tweak lent itself perfectly to the creation of the sperm shape. We wanted a clean and minimal — almost clinical — finish to offset the name.
Quoted in Decoding Design, by Maggie Macnab
Screenshot from the Human website
Personally, I’d add a tiny bit more spacing between the letters ‘a’ and ‘n’, so it matches the space either side of the ‘u’,
but that’s nit-picking.