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	<title>Comments on: Logo of the month #1</title>
	<atom:link href="http://www.davidairey.com/logo-of-the-month-1/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.davidairey.com/logo-of-the-month-1/</link>
	<description>Graphic designer with a passion for logos. View my logo designer portfolio and read free logo design tips from the blog.</description>
	<pubDate>Mon, 08 Sep 2008 13:36:31 +0000</pubDate>
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		<title>By: Logo of the month #4 : Creative Design ::</title>
		<link>http://www.davidairey.com/logo-of-the-month-1/#comment-877</link>
		<dc:creator>Logo of the month #4 : Creative Design ::</dc:creator>
		<pubDate>Tue, 13 Feb 2007 11:33:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/blog/logo-of-the-month-1/#comment-877</guid>
		<description>[...] logos of the month include: #1, #2 and #3. If you have any thoughts on those ones I&#8217;d love to [...]</description>
		<content:encoded><![CDATA[<p>[...] logos of the month include: #1, #2 and #3. If you have any thoughts on those ones I&#8217;d love to [...]</p>
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		<title>By: Ed Roach</title>
		<link>http://www.davidairey.com/logo-of-the-month-1/#comment-565</link>
		<dc:creator>Ed Roach</dc:creator>
		<pubDate>Sun, 28 Jan 2007 04:48:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/blog/logo-of-the-month-1/#comment-565</guid>
		<description>I thought logo of the month were all your work for some reason.

As far as this one goes, I think the icon works. But the company should be a serif font to match that of the icon and to abbreviate department is tacky. Spell it out.

I think it communicates just fine. If you didn't know what Fedex was how would you know what it did? What's a fedex? This logo's name says it all, maybe in 10 years if it follows Fedex's lead it might be called Prodept. Fedex is only memorable now because of it's history as Federal Express. We all start somewhere.</description>
		<content:encoded><![CDATA[<p>I thought logo of the month were all your work for some reason.</p>
<p>As far as this one goes, I think the icon works. But the company should be a serif font to match that of the icon and to abbreviate department is tacky. Spell it out.</p>
<p>I think it communicates just fine. If you didn&#8217;t know what Fedex was how would you know what it did? What&#8217;s a fedex? This logo&#8217;s name says it all, maybe in 10 years if it follows Fedex&#8217;s lead it might be called Prodept. Fedex is only memorable now because of it&#8217;s history as Federal Express. We all start somewhere.</p>
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		<title>By: Jenna</title>
		<link>http://www.davidairey.com/logo-of-the-month-1/#comment-328</link>
		<dc:creator>Jenna</dc:creator>
		<pubDate>Mon, 15 Jan 2007 01:29:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/blog/logo-of-the-month-1/#comment-328</guid>
		<description>Personally I'd prefer a different sans serif font for the text. I love the mark though. Pretty distinctive.</description>
		<content:encoded><![CDATA[<p>Personally I&#8217;d prefer a different sans serif font for the text. I love the mark though. Pretty distinctive.</p>
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		<title>By: Empiron</title>
		<link>http://www.davidairey.com/logo-of-the-month-1/#comment-205</link>
		<dc:creator>Empiron</dc:creator>
		<pubDate>Sun, 31 Dec 2006 14:29:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/blog/logo-of-the-month-1/#comment-205</guid>
		<description>Neat appearance, comprises both elegance and a corporate feel.</description>
		<content:encoded><![CDATA[<p>Neat appearance, comprises both elegance and a corporate feel.</p>
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		<title>By: David Airey</title>
		<link>http://www.davidairey.com/logo-of-the-month-1/#comment-82</link>
		<dc:creator>David Airey</dc:creator>
		<pubDate>Sat, 16 Dec 2006 14:14:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/blog/logo-of-the-month-1/#comment-82</guid>
		<description>Raul,

I agree about the Fedex logo, it's a clever one. Whether it's so successful due to the huge marketing spend behind it, or because of the arrow caused by the negative space is another thing.

Sujan,

It is a great site. One of the more original ones out there.</description>
		<content:encoded><![CDATA[<p>Raul,</p>
<p>I agree about the Fedex logo, it&#8217;s a clever one. Whether it&#8217;s so successful due to the huge marketing spend behind it, or because of the arrow caused by the negative space is another thing.</p>
<p>Sujan,</p>
<p>It is a great site. One of the more original ones out there.</p>
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		<title>By: Sujan Patel</title>
		<link>http://www.davidairey.com/logo-of-the-month-1/#comment-77</link>
		<dc:creator>Sujan Patel</dc:creator>
		<pubDate>Fri, 15 Dec 2006 20:36:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/blog/logo-of-the-month-1/#comment-77</guid>
		<description>I checked out superfamous and that site is absolutely amazing. thanks for the link</description>
		<content:encoded><![CDATA[<p>I checked out superfamous and that site is absolutely amazing. thanks for the link</p>
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		<title>By: Lee</title>
		<link>http://www.davidairey.com/logo-of-the-month-1/#comment-71</link>
		<dc:creator>Lee</dc:creator>
		<pubDate>Thu, 14 Dec 2006 20:12:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/blog/logo-of-the-month-1/#comment-71</guid>
		<description>&lt;strong&gt;i read the d before the p and honestly i dont see how it reflects what they do and who they are……&lt;/strong&gt;

It doesnt have to. It has to be memorable. Nike doesnt say 'sports shoe', Apple doesnt say ipod or computer, Shell doesn't say oil, Tesco doesn't say supermarket.

The Fedex logo is great, when you know about the arrow you dont forget it, it's a BONUS.

Whether you read the p or d first doesnt matter. It's a simple memorable logo. I can draw it, describe it, it looks nice.

Good post.</description>
		<content:encoded><![CDATA[<p><strong>i read the d before the p and honestly i dont see how it reflects what they do and who they are……</strong></p>
<p>It doesnt have to. It has to be memorable. Nike doesnt say &#8217;sports shoe&#8217;, Apple doesnt say ipod or computer, Shell doesn&#8217;t say oil, Tesco doesn&#8217;t say supermarket.</p>
<p>The Fedex logo is great, when you know about the arrow you dont forget it, it&#8217;s a BONUS.</p>
<p>Whether you read the p or d first doesnt matter. It&#8217;s a simple memorable logo. I can draw it, describe it, it looks nice.</p>
<p>Good post.</p>
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		<title>By: Jason Drohn</title>
		<link>http://www.davidairey.com/logo-of-the-month-1/#comment-70</link>
		<dc:creator>Jason Drohn</dc:creator>
		<pubDate>Thu, 14 Dec 2006 17:52:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/blog/logo-of-the-month-1/#comment-70</guid>
		<description>I like it quite a bit.  I am not much of a designer, but it is a nice, clean, simple look.  Very professional.</description>
		<content:encoded><![CDATA[<p>I like it quite a bit.  I am not much of a designer, but it is a nice, clean, simple look.  Very professional.</p>
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		<title>By: Raul</title>
		<link>http://www.davidairey.com/logo-of-the-month-1/#comment-69</link>
		<dc:creator>Raul</dc:creator>
		<pubDate>Thu, 14 Dec 2006 15:50:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/blog/logo-of-the-month-1/#comment-69</guid>
		<description>i read the d before the p and honestly i dont see how it reflects what they do and who they are......the image is nice sure but what we aim for is not only aesthetics but communication.......personally i like the fedex logo better, not beautiful sure but that subtle little arrow describes things rather well once you see it

:)</description>
		<content:encoded><![CDATA[<p>i read the d before the p and honestly i dont see how it reflects what they do and who they are&#8230;&#8230;the image is nice sure but what we aim for is not only aesthetics but communication&#8230;&#8230;.personally i like the fedex logo better, not beautiful sure but that subtle little arrow describes things rather well once you see it</p>
<p>:)</p>
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