9 spot-on reader comments to “Logo of the month #1”

1. Raul, on December 14th, 2006 said:

   i read the d before the p and honestly i dont see how it reflects what they do and who they are……the image is nice sure but what we aim for is not only aesthetics but communication…….personally i like the fedex logo better, not beautiful sure but that subtle little arrow describes things rather well once you see it

   :)

2. Jason Drohn, on December 14th, 2006 said:

   I like it quite a bit. I am not much of a designer, but it is a nice, clean, simple look. Very professional.

3. Lee, on December 14th, 2006 said:

   i read the d before the p and honestly i dont see how it reflects what they do and who they are……

   It doesnt have to. It has to be memorable. Nike doesnt say ’sports shoe’, Apple doesnt say ipod or computer, Shell doesn’t say oil, Tesco doesn’t say supermarket.

   The Fedex logo is great, when you know about the arrow you dont forget it, it’s a BONUS.

   Whether you read the p or d first doesnt matter. It’s a simple memorable logo. I can draw it, describe it, it looks nice.

   Good post.

4. Sujan Patel, on December 15th, 2006 said:

   I checked out superfamous and that site is absolutely amazing. thanks for the link

5. David Airey, on December 16th, 2006 said:
   Raul,

   I agree about the Fedex logo, it’s a clever one. Whether it’s so successful due to the huge marketing spend behind it, or because of the arrow caused by the negative space is another thing.

   Sujan,

   It is a great site. One of the more original ones out there.

6. Empiron, on December 31st, 2006 said:

   Neat appearance, comprises both elegance and a corporate feel.

7. Jenna, on January 15th, 2007 said:

   Personally I’d prefer a different sans serif font for the text. I love the mark though. Pretty distinctive.

8. Ed Roach, on January 28th, 2007 said:

   I thought logo of the month were all your work for some reason.

   As far as this one goes, I think the icon works. But the company should be a serif font to match that of the icon and to abbreviate department is tacky. Spell it out.

   I think it communicates just fine. If you didn’t know what Fedex was how would you know what it did? What’s a fedex? This logo’s name says it all, maybe in 10 years if it follows Fedex’s lead it might be called Prodept. Fedex is only memorable now because of it’s history as Federal Express. We all start somewhere.

9. Logo of the month #4 : Creative Design ::, on February 13th, 2007 said:

   [...] logos of the month include: #1, #2 and #3. If you have any thoughts on those ones I’d love to [...]

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