Comments on: Logo design tips

By: Alfred

Alfred — Wed, 07 Feb 2007 11:07:08 +0000

Useful tips! Simplicity is key to a good logo design. Just have a look at the logo of Nike..its plain and simple but has worked wonders. Complex logos are difficult to interpret. Company Logo Design

By: Lorissa

Lorissa — Mon, 05 Feb 2007 19:46:26 +0000

Great advice! Thanks for this. Another suggestion would be to be mindful of how the font used “reads”. I’ve seen some great fonts used for logos, but aren’t necessarily the right choice in that case because of the text. i.e: an LI ends up looking like a U, or a V ends up looking like a U etc. Although you and the client may know the name of the company - a first time reader of it may have some problems figuring it out.

By: Thilak

Thilak — Thu, 21 Dec 2006 04:42:41 +0000

I’m quite familiar with Photoshop and Illustrator, but when it comes to designing logos, I always run out of creative ideas. When I hire someone, he designs logos which doesn’t suite my taste.

Maybe, I need to focus more on tutorials like this.

By: David Airey

David Airey — Fri, 08 Dec 2006 15:07:01 +0000

Haha, thanks Jason.

Photoshop is a great tool for raster images. When it comes to logos you’ll find that any designer worth their reputation will create them as a vector file using Adobe Illustrator.

Raster graphics cannot be scaled to a higher resolution without loss of apparent quality. This is in contrast to vector graphics, which easily scale to the quality of the device on which they are rendered. Raster graphics are more practical than vector graphics for photographs and photo-realistic images, while vector graphics are often more practical for typesetting or graphic design.

Rock on!

By: Jason Drohn

Jason Drohn — Fri, 08 Dec 2006 14:45:42 +0000

Great tips for someone as un-aesthetic as me! I generally hire all of the logo work out, even though I would love to get to know Photoshop a bit better. I am about as creative, graphically, as a rock!