Comments on: Logo design sketches that don’t work

By: Rich

Rich — Mon, 09 Mar 2009 06:21:29 +0000

Whether the final solution ends up being soley typographic or includes and illustration every logo needs to start with an idea that is worked out with a pen/pencil and paper. Thanks for the great illustartion of the value of the idea and sketching.

By: David Airey

David Airey — Tue, 27 Jan 2009 11:51:51 +0000

Derek,

Nothing was ever completed with this one, but I reckon I’ll return to it at some point, if only for a personal project.

Dean,

My clients don’t usually see sketches until a sample is published in my portfolio. The reason being that it can hinder the process if too many options are presented.

Thanks to you both for visiting.

By: Dean Cowart

Dean Cowart — Mon, 26 Jan 2009 01:06:49 +0000

Another cool post.. this is reassuring – as I too am a firm believer in rough sketches at the preliminary stages of logo design. I’ve seen elsewhere that designers try to refrain from this. Their argument being that clients will not always be able to fully conceptualize the sketch – I on the other hand disagree. Sketches are great step towards project collaboration.

By: Derek

Derek — Thu, 22 Jan 2009 17:13:02 +0000

Nice to see the failed sketches. I know it’s frustrating sometimes trying to come up with a design. Usually if you just keep at it, something evolves. I liked this article. Thanks. So…how did the logo turn out anyway? (or did you post it and I’m just not seeing it)

By: Tom Johnson

Tom Johnson — Thu, 15 May 2008 16:36:25 +0000

Any word on final sketches or a logo?

I absolutely love looking at other designer’s sketch books. I go through mine from time to time and say… “Wow, I can’t believe they didn’t LOVE that one…”

PS: Your work is awesome.

By: David Airey

David Airey — Fri, 04 Apr 2008 20:57:03 +0000

Veerender,

Thanks for your very kind words. I’m glad to know the content here has been of help, and I sincerely wish you all the best with your graphic design career.

Drop me a message if you think there’s ever anything I can help with.

By: Veerender Gujjari

Veerender Gujjari — Fri, 28 Mar 2008 04:42:56 +0000

Absolutely scintillating David! Over the period of time I have grown to be an ardent fan of your works and continue to be ga-ga over your designs and articles hitherto! Commendable set of achievements your site has, really appreciable! 3 cheers for your hard work and talent :):):)! Even I’m quite lined in the logo/graphic design pathway and I must say I’m in the learning stage ( I’m 17 for now), and I shall not hesitate to assert that your site has been of incredible value to my learning about significant “must-dos” in the space of logo/graphic design. Once again, congratulations for putting up such an appreciable learning and an exceptionally crafted resource!

By: David Airey

David Airey — Thu, 06 Mar 2008 14:56:27 +0000

Carmen,

You’re very welcome. Thanks for commenting.

By: Carmen

Carmen — Tue, 04 Mar 2008 08:46:54 +0000

A great site Dave, thanks for sharing your thoughts on the design process!

By: David Airey

David Airey — Wed, 20 Feb 2008 08:33:36 +0000

Hello Sue,

Please take a look at my logo design questionnaire, found here:

http://www.davidairey.com/about

When you answer my questions I can reply with a quote for logo design.