A friend wants to set up his own graphic design business here in the UK. The proposed name is Five 54, representing the degrees of longitude and latitude where my friend was born. He thought it’d have a nice personal meaning to the otherwise impersonal name.
Here are some rough sketches to give a look at the start of my design process.
They all tie in with the lines of longitude and latitude, and some use the circular symbol for degrees, but there’s no option that stands-out, no real idea.
Iconic logo designers might come up with 10 usable ideas after an hour sketching, but after a similar length of time it’s back to the drawing board for me.
Richard at Ace Jet 170 recently posted an article about how rough layouts sell the idea better than polished ones, and take a lot less time, too. Slightly off-topic, Richard also has a hardcore collection of Pelican Books — worth a look.
If you want to see an example of how sketching helps you arrive at a great idea then take a look at the process behind smashLAB’s Sinkit logo.
It’s not important how good you are at sketching. What is important is that you use a notepad to churn out as many ideas as possible before using a computer.